Wednesday, May 8 2024 | Time 16:58 Hrs(IST)
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States » East


Tata Motors celebrates Durga Pujo with launch of DriveTheGoodInYou campaign

Kolkata, Sep 23 (UNI) Tata Motors, India’s leading automotive brand, has launched an integrated campaign to celebrate Durga Puja – West Bengal’s largest festival.
The #DriveTheGoodInYou campaign features superstar Prosenjit Chatterjee and is beautifully curated to connect with the audience in West Bengal. Through this campaign, the company promotes its New Forever range of cars and SUVs by urging customers to express their inner good. This message draws similarities with Durga Puja’s overarching theme which symbolizes the victory of good over evil.
Within a week of its release, this film has received over 2 million views and an overwhelming response. Extensively shot in Kolkata where the fervour of the festival can be experienced at its maximum, this vibrant film takes the viewers to the bylanes of the city which are decked up with beautiful decorations and demonstrates the positive vibes and mood of celebration in West Bengal.
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