Saturday, Aug 20 2022 | Time 02:18 Hrs(IST)
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Business Economy


Bollywood superstar Salman Khan new Brand Ambassador for Shyam Metalics

Kolkata, Sep 27 (UNI) Shyam Metalics, aiming to make a turnover of Rs
12,600 crore company by 2025, Monday announced
that it has roped in Bollywood superstar Salman Khan as the Brand
ambassador for its " value added" products.
" Tinsel world matinee idol Salman Khan is a perfect role model for
our branded products for longevity," company Jt Managing
director Sanjay Agarwal told a media conference in the city.
" I am very happy with this partnership and looking for a long and
fruitful association. I have gone through the journey of the company
and am excited to be a part of the brand building activity of SEL with
their fast-paced expansion plans and future ready capabilities,"
the 55-year-old actor,who already signed an agreement with the
company, said in a statement.
" The idea of roping in Salman Khan is to promote the long steel
products, a part of the company’s four-fold expansion plan in metal
capacity comprising intermediate and final products, '' said Mr Agarwal.
Shyam Metalics is ramping capacities across its manufacturing plants (
Bengal two and Odisha 1) and captive power plants
with an estimated investment of Rs 3000 crore.
From the sale of 1.07 lakh tons of long steel products in FY 2016-17
it has grown to sell 6.37 lakh tons in FY 2020-21
and after the proposed expansion it targets to ramp up this capacity
to 20 lakh tons of branded value-added products.
Presently the turnover around Rs 6300 crore at end of March 2021, the
company is expected to make a turnover R 12,600 Cr
by end of 2025,
UNI PC KK
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