Thursday, Oct 21 2021 | Time 11:58 Hrs(IST)
Business Economy

Zeta launches 3 digital tax optimiser solutions

Bengaluru, Sep 29 (UNI) Leading tax optimser solution provider Zeta
today announced the introduction of three new digital tax optimiser
solutions taking the total offerings from its stable to eight.
Company CEO and co-founder Bhavin Turakhia, a serial tech
entrepreneur of the Directi Group, told newsmen here that Zeta would
invest 25 million USD next year to ramp up its sales and marketing
He said the new solutions, fuel and travel, communications and
books and periodicals, utilising tax compliant benefits could enable
an employee save up to Rs.80,000 per year.
The company already over 300 institutions in its fold covering a
potential 70,000 employees and this number would touch one million
by April next year.
Mr Turakhia said ''all out efforts have been concentrated on
offering a tech facelift to employee tax benefits. Fuel allowances,
mobile bill and books and periodicals reimbursements are probably a
few of the most process plagued benefits''. The solutions offered by
Zeta would make this space more convenient by making it 100 per cent
Zetra's cloud based solution enabled companies to send grants to
employees instantly via a digital dashboard. Employees in turn could
spend it using a MasterCard powered physical super card, a NFC
enabled sticker. Currently Zeta served 35,000 users across the
The company with a group valuation of USD 1.4 billion had over
employees 300 employees.
Mr Turakhia said that there was as many as 51 allowances and
perquisites that provided tax saving benefits in India and Zeta
would cover a maximum of them to serve nearly 2.7 million salaried
people in the country.
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