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Business EconomyPosted at: Jan 20 2022 5:43PM


WealthDesk partners with ICICIdirect

Kolkata, Jan 20 (UNI) WealthDesk, investment technology platform building Unified Wealth Interface (UWI) for Wealth Management ecosystem on top of broking, has partnered with ICICIdirect, one of India’s largest retail brokers with over seven million retail investors.

UWI is an internet scale wealth management ecosystem that is powered by WealthDesk Platform, and
it enables innovative investment and wealth products and solutions like direct equity and ETF based WealthBaskets from SEBI registered professionals to reach millions of Indians with broking accounts.

This partnership will enable ICICIdirect’s users to seamlessly invest in more than 40 WealthBasket portfolios from a wide range of SEBI Registered professionals with investment sizes ranging from
as little as Rs.1,000 to Rs. 10+ lakh, a media statement here on Thursday said.
These WealthBaskets can be Long Term, Short Term, Balanced, Asset Allocation based, Thematic, Sectoral, etc. portfolios providing holistic Wealth Management.

Ujjwal Jain, Founder & CEO, WealthDesk, said, “ICICIdirect has always been at the forefront of bringing internet based trading to retail Investors. As Bharat as well as India starts to participate more in the Equities markets, we want to introduce managed systematic WealthBaskets and other Wealth Management solutions under our Unified Wealth Interface vision to a larger segment of the retail investor community. Our partnership with ICICIdirect gives any of their retail investors on WealthDesk ecosystem seamless access to these WealthBaskets and other innovative wealth solutions.”

“We are happy to offer research and theme backed WealthBaskets from SEBI registered professionals on WealthDesk to ICICIdirect users. ICICIdirect customers now have the added option of choosing from equity or ETF WealthBasket portfolios as per their investment objectives and risk appetite. We are happy to play our part in democratising high quality investment ideas for the retail investors, “ said Anupam Guha, Head – PWM, ICICI Securities.
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