Kolkata, Jul 23 (UNI) Volkswagen, Europe’s largest carmaker, today announced

its fourth edition of its elite Sapphire Club.

Built on the principle of developing new capabilities and sustaining a strong

talent pipeline, Sapphire Club is the highest recognition programme for sales

consultants employed at Volkswagen India dealerships.

As part of their talent development programme, sales consultants across the

county have to pass several performance metric tests that enable their entry to

this distinguished club.

Post certification, the candidate is recognized as a Royal Blue and Royal Blue

Plus member. Both of these are first and second level platforms that identify,

nurture and promote talent within the Volkswagen India dealership network.

The Royal Blue plus members then has to go through a grueling online &

face-to-face evaluation process conducted by an expert panel of external

professionals who in turn select the top 25 Sapphire Club members based on

the candidate’s business acumen, product & process knowledge, attitude and

leadership capabilities.

In the final process of evaluation, the selected candidates participate in a

face-to-face interaction with an expert panel of external seasoned automotive,

business and HR professionals. The initiative enables the candidates for the

relevant exposure needed in this dynamically changing automotive

environment.

Speaking on this occasion, Mr. Steffen Knapp, Director, Volkswagen

Passenger Cars India said, “At Volkswagen, talent development and retention

has always taken precedence for us as a brand. We truly believe in our people

and their competence reflects our brands’ strength and capabilities. As we

are delivering not only a product but also a service, which entails a long-term

commitment to our esteemed customers. Owing to which, we encourage our

sales consultants to participate in this programme. This rigorous training

supports their overall development and enables them to take leadership

positions as and when the opportunity arises. "

" I am extremely delighted to welcome this new batch to Sapphire club

and recognize their unending support and dedication to Volkswagen.”

Introduced in 2016, Sapphire Club has certified over 100 consultants

from its network of 120 showrooms across 102 cities in India.

UNI SJC BM