Mumbai Jul 20, (UNI) Vivo, the global innovative smartphone brand, on Saturday announced its brand association with the Bollywood diva and youth style icon Sara Ali Khan for its upcoming S series that focuses on design and camera.

The Bollywood fashionista who has made a mark with her uniquely expressive and inventive style will also feature in company’s new TVC on S series in early August.

Mr Nipun Marya, Director Brand Strategy, Vivo India said, 'We at Vivo have always kept the consumer at the center for all our decisions. Our association with sports activities or Bollywood superstars resonate with our commitment of being- trustworthy, committed to India and innovative. When we were first designing the S1, the first device from the all new S series, we were clear that we wanted to make a device that was both a style benchmark and packed in powerful features. And Sara was the perfect reflection of these aspects.'

Commenting on the association Bollywood Icon Sara Ali Khan said, 'I am pleased to associate with Vivo for its upcoming S1 as part of their new ‘S’-series. The smartphone’s contemporary design and beautiful colour will surely become a trendsetter. For me, camera and design are the two most important aspects whenever I buy a smartphone. And the S1 is the perfect amalgamation of both these aspects. I am extremely excited to be associated with a brand that resonates with me.'

UNI JS SB 1645