Mumbai, Sep 11 (UNI) VIP Clothing Ltd., the iconic Indian brand of innerwear manufacturer has forayed into the medical chain distribution.
VIP has added re-usable 4-ply soft cotton cloth masks and N95 masks in addition to its existing range of affordable masks for adults and children.
Designed with high quality 100 pc soft cotton, breathable, and absorbent fabric, VIP masks are unisex. The four-ply masks, developed with a quadruple protection layer to filter out air droplets and particles during daily use. The flat-fold design and soft fabric ensure that the masks can be quickly folded for easy storage. VIP masks are eco-friendly, as each mask is washable and reusable. The four-ply masks come with a base layer of soft fabric, two layers of melt-blown anti-bacterial filter, and a soft cotton breathable fabric. The Stretchable fabric eases facial movement and elasticity and makes it ideal to use for all-day use and works perfectly for essential shopping, walking, and any other daily use.
The N-95 masks are superior grade masks created for maximum protection. Developed with certified standards, the mask offers 95% percent filtration against bacteria, viruses, dust, and pollution. 95 pc of airborne particles that are even as small as 0.3 microns are blocked with the 5-ply N-95 mask. These masks can be used by frontline healthcare workers, emergency responders, and government organizations. The N95 Mask comprises a non-woven soft cotton fabric, two layers of anti-microbial, melt-blown fabric and 2 outer layers are hydrophobic non-woven fabric of soft cotton breathable fabric. UV Sterilised VIP N95 Masks comfortably fit with an adjustable metal clip over the nose to give full coverage over the face.
Commenting on the launch Mr Kapil Pathare, Director, VIP Clothing Ltd said, “This year is a different way of celebrations. In such unprecedented times of pandemic the best way to celebrate is by providing safety and hence we launch VIP N95 and also 4 PLY cotton mask for the citizen of India to protect from Covid-19. We are committed to India’s mission to be a self-reliant nation and bring our technical capabilities to support frontline workers in their efforts to help those in need. He further added we encourage the industry to promote domestic manufacturing of masks in making India's healthcare ecosystem self-reliant.”
Under its new venture the company plans to produce 3 to 5 lakh pcs of masks per month. As hygiene experts, VIP wants to ensure that the consumers and communities are always protected with value-based hygiene products. The main focus of the brand is to reach the Tier 1 & Tier 2 cities across India. To extend its reach across the country the mask range will go live on the VIP e-commerce brand page and will soon be available on online retailers like Amazon and Flipkart as well as regular retail stores.
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