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Business EconomyPosted at: Sep 16 2019 6:50PM


Typhoo launches 'Organic' Green Tea

New Delhi, Sep 16 (UNI) Typhoo, Britain’s iconic tea brand since 1903, stepped up its Green Tea range and is offering 'Organic' green tea.
The brand is known for its unique and consumer-focused tea offerings that are high on the authentic taste of tea, as well as additional health benefits.
Keeping in sync with the growing consumer preference and creating a sustainable global environment the brand has converted its wide range of Green teas into all pure Organic variants, according to a statement here on Monday.
An addition to Typhoo’s organic herbal infusion range, the Organic Green Teas from the brand are selected and blended from the finest estates and offer a natural and sustainable alternative giving the purest form of the blends.
The brand offers four of it’s most popular variants of green tea into organic blends, tapping into the growing category of green tea. Sales of green tea in India, thanks to its perceived health benefits, are on the rise.
According to Euromonitor, the green tea market grew 22 per cent between 2016 and 2017. The benefits of green tea are well known and the growing trend for natural and organic ingredients is a natural progression.
The global green tea market is projected to reach a value of USD 25.2 Billion by 2024, exhibiting a CAGR of around 6 per cent during 2019-2024. India also reflects a similar growth trend which Typhoo is keen to tap into.
The Typhoo Organic Green Tea range comprises of Natural Green Tea, Lemongrass Green Tea, Tulsi Green Tea and Lemon and Honey Green Tea.
Selected from the finest organic tea estates, Typhoo’s Organic Green range contains antioxidants, catechins, polyphenolic compounds that are used to exert numerous protective effects.
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