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Business EconomyPosted at: Mar 14 2019 11:29PM


Thomson launches India's first 40 inch 4k Smart TV

New Delhi, Mar 14 (UNI) French consumer brand Thomson, which was launched last year in India, has introduced its new 40-inch 4K smart TV priced at 20999, here on Thursday.
Delivering its promise of ‘Friendly Technology’ at affordable prices, the smart TV will be available for purchase online on Flipkart from 16th March at 12 AM.
Last year, Thomson re-entered the Indian market after an almost 15-year gap and since then it has witnessed a significant growth in demand from online consumers.
The company CEO Mr Avneet Singh Marwah said “We are excited to launch India’s only 40 4k TVs, we want Indian consumers to upgrade their TVs from FHD to 4k at a super affordable price. I'm confident that this will set the trend in the market as consumers have started focusing on specs and better picture quality, as you know in the past the 4k content was limited, therefore this TV comes with the latest specs where consumers can access their favorite 4k YouTube content. Thomson 40 4k will be available with our strategic partner Flipkart.”
Having set an ambitious target of 6-7 per cent market share by 2020, Thomson is banking on e-commerce as a tool to firm up its foothold in India and further establish the brand. Research suggests that the potential for sales in India is around 14 million sets a year, with Smart TVs accounting for about 65 percent of this.
Flipkart Senior Director Hari Kumar G appreciated the sleek design and cutting-edge technology of the TV.
“As the leading e-commerce marketplace in India, Flipkart is committed to giving our customers the best and latest in technology. Thomson is a strategic partner brand which continues to innovate for India and is launching country’s only 4K Smart TV in the 40-inch category.
The sleek design and image quality of this television will surely enhance any customer's viewing experience, and we are looking forward to further developing our partnership with Thomson and helping build its brand in the country.”, he said.
This is Thomson TV’s 4th new product launch in the smart TV category over the last year and will further cement the brand’s position as the frontrunner in the online TV sale. With this launch, the brand continues to push the envelope and live up to its promise of giving consumer a new and unique experience.
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