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Business EconomyPosted at: Nov 26 2022 9:04PM


Tata Tele Business Services to provide WhatsApp Business Platform through Smartflo Cloud Communication Suite

Pune, Nov 26 (UNI) Tata Tele Business Services (TTBS), one of the country’s leading enablers of connectivity and communication solutions for businesses, has announced the strategic expansion of its cloud communication suite Smartflo with WhatsApp Business Platform.
This is an advanced move in the digital era to offer an enhanced business communication experience, thus accelerating user engagement, enhancing customer experience, and ensuring impactful customer interactions, said a press release today.
WhatsApp Business Platform is an easy and trusted solution for businesses to better manage discussions and queries of customers around the globe. Its superior UX further enhances business communications, enabling seamless and impactful interactions in the way customers want to engage in today’s business ecosystem.
Tata Tele Business Services, in its endeavor to transform digital experiences with technology, brings to the table, in-depth knowledge of enterprise customer needs and requirements, as well as trust and service assurance. This integration will help businesses map customer operational needs over multiple channels, while boosting customer experience with unified hyper-personalized interactions and multi-touch attributions, release added.
Sharing his views on the enhanced Smartflo cloud communication suite, Vishal Rally, SVP & Head - Product, Marketing and Commercial at Tata Teleservices Ltd said, “We are excited to offer WhatsApp Business Platform though our Smartflo business suite, thereby, allowing businesses to adapt to new challenges and provide exceptional assistance to their customers on the messaging platform, said release.
Customers today, expect communication to be efficient, simple, and genuine, which is enabled by WhatsApp Business Platform. It connects our customers to their target audiences in the way they like to be assisted. We at TTBS assure a superior user experience based on trust to our valued customers as a WhatsApp Business Solution Provider”.
“We are excited that WhatsApp Business Platform is being leveraged for customer engagement by Tata Tele Business Services for its (CPaaS) suite. Businesses across sectors use the WhatsApp Business Platform to build a variety of scaled custom solutions. It helps advance customer convenience and enable richer customer engagement. We look forward to continuing building partnerships with businesses to help them unlock avenues of access to new audience cohorts who use WhatsApp extensively everyday," added Ravi Garg, Director, Business Messaging, WhatsApp India.
Smartflo along with WhatsApp Business Platform, provides an integrated omnichannel solution experience involving different channels and methods of connecting with customers and integrating them. It unifies the customer experience (CX) across different channels such as websites, mobile apps, social media, and phone calls, as a single-point system to optimize interaction experience collectively, said release.
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