Saturday, Dec 14 2019 | Time 22:17 Hrs(IST)
  • Kerala's first all-transgender-run canteen opens in Palakkad
  • Delay in execution of HPPCL project caused price jump from Rs 3 74 unit to Rs 6 34: CAG
  • Amid political row in JD(U) over CAB, PK calls on Nitish Kumar
  • BJP launches long-term Namami Musi River programme
  • Vijay Diwas functions planned in MP
  • One more arrested in Mumbai suitcase murder case
  • To usher in development people should vote for BJP: Smriti Irani
  • Sushil Modi demands for National silt policy to solve Bihar flood menace
  • Service of School Management Committee teachers continue: Min
  • MASMA, Urja express concerns about MERC’s proposed draft regulations
  • NET exam postponed in Assam, Meghalaya
  • MP Minister to address UN
  • Fiscal Deficit increased by Rs 922 cr in HP in last two years
  • Delhi: Fire breaks in Shalimar Bagh, six rescued
  • 'All promises have been fulfilled which was made to people': Rajnath Singh
Business Economy

Snapdeal’s Brand Registry helps sellers protect their registered brands

Gurugram, Oct 14 (UNI) Snapdeal, India’s largest value-focused online marketplace, is scaling up its brand registry program, which helps protect sellers having their own registered brands from brand infringements on its marketplace.
Snapdeal has more than 500,000 registered sellers, who together have more than 200 million listings on the platform. Snapdeal is a pure marketplace and all products are listed and sold by third party, independent sellers, according to a statement here on Monday.
According to a Snapdeal spokesperson, ''Many of the sellers have successfully developed their own brands for online sales. The success of these brands leaves them open to the threat of their brand name being misused by those looking to sell lookalike products under the same name.''
To assist such brands, Snapdeal runs a program whereby sellers on Snapdeal having their own registered brand name and trademarks get exclusive rights to sell their product in the relevant categories on the Snapdeal marketplace.
More than 1000 brands are now part of the registry. These include brands like Wolphy (Fitness Equipment), Tanishka Fabs (Bed Linen), Voylla (fashion jewelry), Bentag (Electronics) - all of whom have a strong online presence in their respective categories.
Many of these brands have been bestsellers in Snapdeal’s recent Diwali Sale, which saw business volumes double in 120 cities across India, with 90 per cent of the sales coming from non-metro cities.
Snapdeal’s focus is on the value-conscious segment, which comprises emerging brands and the unbranded segment. The unbranded market in India is worth around USD 160 Billion and is now starting to come online in a big way to meet the demand of buyers from non-metro cities.
The emerging brands focus on serving the unmet needs of buyers by focusing primarily on the functional attributes and with a pricing strategy that doesn’t include large brand premiums.
The online markets present an opportunity to create brands in an efficient way without the need to invest in mega advertising campaigns or a network of physical stores. In fact, India is now witnessing the emergence of many online-only brands, mirroring the trend in China, where many brands have chosen not to explore the physical markets while establishing new lines of products, especially in personal care, food and home products.
According to a Snapdeal Spokesperson, ''The program is aimed at helping SMEs create and grow their own brands. This initiative strongly supports, domestic 'Made-in-India' brands in their online growth. We are happy to be able to support these brands right from the initial stages of their journey.''
More News

Bullion Market Closing Rates

14 Dec 2019 | 5:42 PM

Chennai, Dec 14 (UNI) Following is the bullion markets
Closing rate here today.

see more..

Ahmedabad Sugar market shows mix trend

14 Dec 2019 | 4:56 PM

Ahmedabad, Dec 14 (UNI) The Ahmedabad Sugar market showed a mix trend here on Saturday.

see more..

Ahmedabad grain market rules steady

14 Dec 2019 | 4:54 PM

Ahmedabad, Dec 14 (UNI) The Ahmedabad grain market ruled steady here on Saturday.

see more..

Ahmedabad Bullion market shows divergent trend

14 Dec 2019 | 4:53 PM

Ahmedabad, Dec 14 (UNI) The Ahmedabad Bullion market showed a divergent trend here on Saturday.

see more..