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Business EconomyPosted at: Sep 9 2021 9:53PM


Several countries having potential of being excellent markets for promotion of Indian agri-products have been identified. APEDA Chairman

New Delhi, Sep 9 (UNI) Agricultural and Processed Food Products Export Development Authority (APEDA) Chairman Dr M Angamuthu on Thursday said that APEDA had identified several countries that had the potential of being excellent markets for the promotion of Indian agri-products.
Addressing the virtual release ceremony of the ‘FICCI-YES Bank Knowledge Report on Enhancing Competitiveness of Indian Agri Exports’, he said, “We are currently handling surplus in supply systems. This supply side surplus needs to be leveraged in a way so that our farmers and producers get regular income and India gets a competitive advantage in terms of opportunities in the global market.”
Stating that the actionable points and challenges mentioned in the FICCI-YES Bank Knowledge Report on Enhancing Competitiveness of Indian Agri Exports would aid in a better understanding and working with all stakeholders of the agricultural ecosystem, he said APEDA would facilitate and promote several capacity building programmes in association with FICCI and YES Bank so that the report was percolated at all levels.
Dr Ashok Dalwai, CEO, National Rainfed Area Authority (NRAA) said,''To increase the income of the farmers, we need to connect our farm-gates with distant markets including the global markets. Hence agri exports must be facilitated through ecosystem approach.''
“Any enterprise demands three things- timely service, adherence to quality parameters and cost competitiveness. When it comes to agri exports, if we can focus on these three basic parameters, we would be winning the game,” he said.
Dr Sudhanshu, Secretary, APEDA, Ministry of Commerce and Industry, Government of India, highlighted various initiatives of APEDA.
He said such initiatives would certainly play a vital role in enhancing competitiveness of Indian Agri exports and help Indian farmers get benefit of several export opportunities in agriculture.
Sanjay Sacheti, Co-Chair, FICCI National Agriculture Committee Country Head and Executive Director, Olam Agro India Pvt Ltd, said, “India needs to very aggressively grow its agri-exports, not only in quantitative terms but also qualitative aspects. We have historically been a commodity exporter but there is a huge opportunity to move up the value chain, enrich the profile of our exports and hence capture value at the higher end of goods and services that we are capable of exporting from here.”
Vivek Chandra, CEO-Global Branded Business, LT Foods highlighted the importance of branding the products and ensuring quality at every step of the Agri value chain to propel the country’s agricultural exports.
Drawing analogy with the accelerated growth of exports from India’s IT sector riding on the Y2K opportunity, Sivakumar, COO, ITC Limited, said the post-Covid world offers a similar inflection point to the agri sector to step up exports of value-added products aligned with the preference of global consumer for food that’s healthy and natural.
R Kesavan, Chairman, FICCI National Agriculture Committee and Group President, TAFE Ltd said, ''We need to create knowledge sharing at ground level so as to prepare our farmers well and enable them to get the benefit of several export opportunities in agriculture.''
He also mentioned the importance of traceability and block chain solutions to enhance the value proposition of Indian agri produce.
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