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Reliance Games to foray into the AR and VR Space

Mumbai, Nov 30 (UNI) Reliance Games, a part of Reliance Entertainment Digital, the digital entertainment focused business of the Anil DhirubhaiAmbani Group (ADAG), today announced its foray into the fast growing Augmented Reality and Virtual Reality space by announcing its alliance with GoPhygital, a Mumbai based venture focused on creating immersive AR, VR and MR experiences.
According to a recent report by IDC, the total worldwide spending on AR and VR industry will increase to almost US $215 Bn by 2021 from current spending of USD 11.4Bn in 2017.
As a part of the alliance, Reliance Games andGoPhygital will partner and develop Augmented Reality and Virtual Reality based apps, games and experiences which will be based on original IP and licensed IP.
Commenting about the association and their foray into AR and VR, AmitKhanduja, CEO of Reliance Entertainment -Digital saids, ''We are delivering a console experience to our mobile consumers and we will
continue to push the boundaries for apps and games with AR and VR. As we continue to invest heavily in the new technology, we are at the threshold of a big revolution in how digital content will be consumed, and consumer experiences and behaviour will change, in the days to come. Currently our Creatives teams are working on analyzing the player data and designing levels and games to use fron their real world to augment players virtual world''.
Reliance Entertainment-Digital has always been one of the market leaders when it comes to engaging and entertaining our users, be it through our games like WWE Mayhem and Real Steel World Robot boxing or VOD apps like BigFlix. We are happy to partner and work closely with the GoPhygital team, who understand this emerging medium of story-telling, in creating immersive experiences for our audiences.
Commenting about their association with Reliance Entertainment- Digital, Hitesh Jain, Founder and CEO of GoPhygital said ''We are proud to be associated with Reliance Entertainment-Digital, who over the years have redefined the rules of the game when it came to digital entertainment. We look forward to working closely with them in creating the next level of entertainment.''
GoPhygital is already working on an Augmented Reality based casual game,that leverages Appleā€™s ARKit technology, which will be launched soon by Reliance Games.
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Adani Group to Invest Rs 9000 Crore in Andhra Pradesh

24 Feb 2018 | 7:28 PM

Visakhapatnam, Feb 24 (UNI) Adani Group on Saturday signed an agreement with the Andhra Pradesh government to invest over Rs 9,000 crore in various projects, including development of a green field Port at Bhavanapadu, in next five years.

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Lulu Group to Build Rs 2000 Crore Convention Centre, 5 Star Hotel, Mall in Port city

24 Feb 2018 | 7:17 PM

Visakhapatnam, Feb 24 (UNI) UAE-Based Lulu Group will construct an international convention centre, hotel and shopping mall in this coastal Port city of with an investment of Rs 2,000 crores.

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International Business Festival to foster India-UK biz ties

24 Feb 2018 | 7:15 PM

New Delhi, Feb 24 (UNI) About 20 business delegations from India are expected to participate in the third edition of International Business Festival (IBF) being organised in partnership with Department of International Trade - UK government in Liverpool between June 12-28 this year.

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GoM recommends e-way bill implementation from April 1

GoM recommends e-way bill implementation from April 1

24 Feb 2018 | 7:07 PM

New Delhi, Feb 24 (UNI) A Group of State Finance Ministers (GoM) formed under GST Council and headed by Sushil Modi, Deputy Chief minister and Finance Minister, Bihar, has recommended the implementation of the electronic way bill or e-way bill from April 1, 2018.

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Narendra Modi is my favourite entrepreneur: Uber CEO

24 Feb 2018 | 7:06 PM

New Delhi, Feb 24 (UNI) Uber CEO Dara Khosrowshahi has said he admired Prime Minister Narendra Modi's entrepreneurial skills and commitment to progressive economic reforms in India, which accounts for 10 per cent of the total trips on the Uber rides app globally.

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