Tuesday, Feb 27 2024 | Time 04:39 Hrs(IST)
image
Business Economy


Reliance Games to foray into the AR and VR Space

Mumbai, Nov 30 (UNI) Reliance Games, a part of Reliance Entertainment Digital, the digital entertainment focused business of the Anil DhirubhaiAmbani Group (ADAG), today announced its foray into the fast growing Augmented Reality and Virtual Reality space by announcing its alliance with GoPhygital, a Mumbai based venture focused on creating immersive AR, VR and MR experiences.
According to a recent report by IDC, the total worldwide spending on AR and VR industry will increase to almost US $215 Bn by 2021 from current spending of USD 11.4Bn in 2017.
As a part of the alliance, Reliance Games andGoPhygital will partner and develop Augmented Reality and Virtual Reality based apps, games and experiences which will be based on original IP and licensed IP.
Commenting about the association and their foray into AR and VR, AmitKhanduja, CEO of Reliance Entertainment -Digital saids, ''We are delivering a console experience to our mobile consumers and we will
continue to push the boundaries for apps and games with AR and VR. As we continue to invest heavily in the new technology, we are at the threshold of a big revolution in how digital content will be consumed, and consumer experiences and behaviour will change, in the days to come. Currently our Creatives teams are working on analyzing the player data and designing levels and games to use fron their real world to augment players virtual world''.
Reliance Entertainment-Digital has always been one of the market leaders when it comes to engaging and entertaining our users, be it through our games like WWE Mayhem and Real Steel World Robot boxing or VOD apps like BigFlix. We are happy to partner and work closely with the GoPhygital team, who understand this emerging medium of story-telling, in creating immersive experiences for our audiences.
Commenting about their association with Reliance Entertainment- Digital, Hitesh Jain, Founder and CEO of GoPhygital said ''We are proud to be associated with Reliance Entertainment-Digital, who over the years have redefined the rules of the game when it came to digital entertainment. We look forward to working closely with them in creating the next level of entertainment.''
GoPhygital is already working on an Augmented Reality based casual game,that leverages Apple’s ARKit technology, which will be launched soon by Reliance Games.
UNI JS AW1302
More News

Paytm Payments Bank Chairman Vijay Shekhar Sharma resigns; board reconstituted

27 Feb 2024 | 12:52 AM

New Delhi, Feb 26 (UNI) In a dramatic turn of events, Paytm Payments Bank chairman Vijay Shekhar Sharma has resigned from his position and also from the board. A new board has been constituted, the company said in a regulatory filing with the stock exchanges on Monday.

see more..

Paytm Chairman steps down; Board reconstituted

27 Feb 2024 | 12:16 AM

New Delhi, Feb 26 (UNI) In a major development, Paytm Payments Bank Chairman has stepped down from his post as also as a board member, within days of the company being charged with violation of regulations.

see more..

Mukka Proteins IPO of Rs 224 cr

26 Feb 2024 | 8:48 PM

Mumbai, Feb 26 (UNI) Mukka Proteins Limited, a manufacturer of fish protein products, will come out with an initial public offer (IPO) to raise Rs 224 crore.

see more..
Axis Bank inaugurates 21 new branches in Karnataka

Axis Bank inaugurates 21 new branches in Karnataka

26 Feb 2024 | 8:39 PM

Bengaluru, Feb 26 (UNI) Axis Bank, one of the largest private sector banks in India, inaugurated 21 new branches in Karnataka on Monday.

see more..

Providence India launches new facility in Hyderabad; plans to scale up 4k workforce

26 Feb 2024 | 5:50 PM

Hyderabad, Feb 26 (UNI) Providence India, a specialized global healthcare engineering, operations, and innovation center, launched an additional new office facility here on Monday and announced plans to scale up 4,000 workforce to its India's facility in Hyderabad to support the growing demand for future-ready capabilities in tech-enabled healthcare.

see more..
image