Sunday, Nov 10 2024 | Time 03:33 Hrs(IST)
image
Business Economy


Reliance Games to foray into the AR and VR Space

Mumbai, Nov 30 (UNI) Reliance Games, a part of Reliance Entertainment Digital, the digital entertainment focused business of the Anil DhirubhaiAmbani Group (ADAG), today announced its foray into the fast growing Augmented Reality and Virtual Reality space by announcing its alliance with GoPhygital, a Mumbai based venture focused on creating immersive AR, VR and MR experiences.
According to a recent report by IDC, the total worldwide spending on AR and VR industry will increase to almost US $215 Bn by 2021 from current spending of USD 11.4Bn in 2017.
As a part of the alliance, Reliance Games andGoPhygital will partner and develop Augmented Reality and Virtual Reality based apps, games and experiences which will be based on original IP and licensed IP.
Commenting about the association and their foray into AR and VR, AmitKhanduja, CEO of Reliance Entertainment -Digital saids, ''We are delivering a console experience to our mobile consumers and we will
continue to push the boundaries for apps and games with AR and VR. As we continue to invest heavily in the new technology, we are at the threshold of a big revolution in how digital content will be consumed, and consumer experiences and behaviour will change, in the days to come. Currently our Creatives teams are working on analyzing the player data and designing levels and games to use fron their real world to augment players virtual world''.
Reliance Entertainment-Digital has always been one of the market leaders when it comes to engaging and entertaining our users, be it through our games like WWE Mayhem and Real Steel World Robot boxing or VOD apps like BigFlix. We are happy to partner and work closely with the GoPhygital team, who understand this emerging medium of story-telling, in creating immersive experiences for our audiences.
Commenting about their association with Reliance Entertainment- Digital, Hitesh Jain, Founder and CEO of GoPhygital said ''We are proud to be associated with Reliance Entertainment-Digital, who over the years have redefined the rules of the game when it came to digital entertainment. We look forward to working closely with them in creating the next level of entertainment.''
GoPhygital is already working on an Augmented Reality based casual game,that leverages Appleā€™s ARKit technology, which will be launched soon by Reliance Games.
UNI JS AW1302
More News

Aurobindo pharma Q2FY25 reports consolidated net profit of Rs 817 crore

09 Nov 2024 | 9:29 PM

Hyderabad, Nov 9 (UNI) Aurobindo Pharma, an integrated global pharmaceutical company, reported a consolidated net profit of Rs 817 crore for the quarter that ended September 30, 2024, up 8.6 percent from Rs 752 crore a year ago.

see more..
Sitharaman directs southern RRBs to intensify credit support for agri and MSMEs

Sitharaman directs southern RRBs to intensify credit support for agri and MSMEs

09 Nov 2024 | 8:51 PM

Bengaluru, Nov 9 (UNI) Union Finance Minister Nirmala Sitharaman on Saturday directed Southern Regional Rural Banks (RRBs) to intensify credit support for agriculture and MSMEs as part of an ongoing effort to bolster the rural economy and promote financial inclusion.

see more..

Paramesu Biotech files Rs 600 crore IPO with SEBI

09 Nov 2024 | 8:49 PM

Hyderabad, Nov 9 (UNI) Paramesu Biotech, one of the largest manufacturers of maize-based specialty products in India, on Saturday said it has filed its Draft Red Herring Prospectus (DRHP) with market regulator Securities and Exchange Board of India (SEBI).

see more..

Muthoot FinCorp net up over 28 percent at Rs 269 37 crore in Q2

09 Nov 2024 | 7:38 PM

New Delhi, Nov 9 (UNI) Muthoot FinCorp Limited, the flagship company of Muthoot Pappachan Group (Muthoot Blue) on Saturday reported over 28 percent jump in Profit after Tax y-o-y at Rs 269.37 crore in Q2 FY25.

see more..

Data Patterns reports 6 pc growth in PAT in H1

09 Nov 2024 | 6:12 PM

Chennai, Nov 9 (UNI) Data Patterns (India) Limited , a strategic Defense and Aerospace Electronics Systems provider, today said it has reported six per cent growth in PAT in H1.

see more..
image