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Business EconomyPosted at: Sep 22 2021 1:27PM


Pushowl, leading web push notification start-up, gets acquired by sendinblue in a combined deal of $47 million

Bengaluru, Sep 22 (UNI) PushOwl, an online marketing tool for e-commerce stores to enable web push notification, announced today that it has been acquired by France based, Sendinblue, as their e-commerce arm in India.
Along with PushOwl, Sendinblue also acquired two other e-commerce marketing companies, Chatra and Metrilo, for a combined deal of more than $47 million. A major part of this deal was dedicated to acquiring PushOwl, among the three companies. Shashank Kumar, the founder of PushOwl will continue leading the company, and he will also join the Sendinblue leadership team as VP, Product.

The acquisition comes 11 months following Sendinblue’s $160 million Series B funding round to drive product expansion and increase growth in the North American market. “Acquiring PushOwl, Metrilo, Chatra are part of Sendinblue’s longer term vision to expand our marketing capabilities and dive into the growing e-commerce space,” said Armand Thiberge, CEO, Sendinblue. “Now, our all-in-one digital marketing solution will become even more powerful, enabling these businesses to expedite sales and drive strategic business decisions.”

As the highest-rated app within the Shopify ecosystem (serving 1.75 million merchants), PushOwl has seen massive growth through the last 3 years, helping 25K+ merchants generate revenue through web push marketing. The team of 17 has consciously built a product that customers love and can easily use. They interact with users round the clock to help them understand the marketing channel and utilize it to drive sales. The team’s customer-first approach has made it popular among leading e-commerce brands like Culture Kings, Sugar Cosmetics, Lange Beauty, and Vital Proteins, to name a few.

“Sendinblue is a leader in marketing automation and with this acquisition, we’ll be able to combine forces to elevate ecommerce marketing and create a product that customers really love, adds value, and ultimately, simplifies omnichannel marketing”, said Shashank Kumar, founder at PushOwl. “This would be a game-changer for merchants.”

Sendinblue’s acquisition of PushOwl will unlock new opportunities for e-commerce marketing. With the two companies joining force, businesses would have more versatility and ease to implement omnichannel marketing, automate communication processes, drive more conversions, and accelerate growth.

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