New Delhi, Mar 21 (UNI) Prime Minister Narendra Modi will launch the ‘Jal Shakti Abhiyan: Catch the Rain’ campaign on World Water Day on Monday via video conferencing.
On the occasion, a Memorandum of Agreement will also be signed between Union Minister of Jal Shakti and the Chief Ministers of Madhya Pradesh and Uttar Pradesh to implement the Ken Betwa Link Project, the first project of the National Perspective Plan for interlinking of rivers.
The campaign will be taken across the length and breadth of the country, in both rural and urban areas, with the theme “catch the rain, where it falls, when it falls”. It will be implemented from Monday till November 30 this year -- the pre-monsoon and monsoon period in the country. Prime Minister Modi had made a reference to the campaign in his last ``Mann Ki Baat' radio address also.