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SportsPosted at: Feb 29 2024 2:26PM


Mary Kom, Kareena Kapoor join PUMA for revolutionary movement at WPL

New Delhi, Feb 29 (UNI) Continuing its mission to develop the sports ecosystem in India, especially women’s sport, global sports brand PUMA has brought together illustrious female icons including boxing great MC Mary Kom and celebrated actor and entrepreneur Kareena Kapoor Khan among others at a Women’s Premier League (WPL) match in New Delhi on March 10 for a unique Ladies’ Night that champions the cause of women’s cricket in the country.
PUMA took to social media on Thursday to launch a revolutionary campaign with a digital film conceptulised by PUMA featuring Kareena Kapoor Khan, MC Mary Kom, fashion designer Masaba Gupta, India’s accomplished businesswoman and cofounder of SUGAR Cosmetics Vineeta Singh and renowned news anchor Faye D’Souza.
The film, narrated by the leaders, revealed that women’s cricket receives only the 1/8th viewership of men’s cricket, reflecting the staggering gender bias in the sports ecosystem in the country (as per official digital viewership data of 2023). The stars pledged to come together to watch the WPL match over an ultimate Ladies‘ Night, inviting women from all walks of life to join them in celebrating women in sport with #CricketIsEveryonesGame.
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Tags: #Mary Kom# Kareena Kapoor join PUMA for revolutionary movement at WPL
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