Kolkata, Nov 17 (UNI) The Board of Control for Cricket in India (BCCI) on Tuesday announced
its partnership with MPL Sports, the athleisure wear and sports merchandise brand from Mobile
Premier League, India’s largest esports platform, as the new kit sponsor and official merchandise partner for the Indian Cricket Team.
Under the newly-inked strategic partnership, MPL Sports has entered into a three-year
agreement from November 2020 to December 2023. MPL Sports’ association with the BCCI
begins with upcoming India’s tour of Australia, 2020-21, which will see Team India sporting the
new jerseys.
The senior men and women and the Under-19 teams are also a part of the deal for the new
kits.
Apart from Team India jerseys, MPL Sports will also sell licensed Team India merchandise.
MPL Sports will offer the jerseys and its wide range of Team India merchandise to fans at
affordable prices.
BCCI President Sourav Ganguly said, “We are delighted to announce the dawn of a new era
for Indian cricket with the appointment of MPL Sports as the kit sponsor for the Indian men’s
and women’s national cricket team until 2023. We look forward to MPL Sports adding a new
chapter to the team’s kit, and bring Official BCCI licensed merchandise within easy and
convenient reach for the billion-plus fans who cheer for Team India.”
BCCI Secretary Jay Shah said, “The partnership leads us to a new frontier for Team India
and for sports merchandising in the country. We look forward to working with a young Indian
brand like MPL Sports to tap the potential that this sphere holds. This partnership aims at
facilitating access to high-quality Indian cricket fan merchandise, including the coveted Indian
cricket team jersey for cricket fans not just in the country but globally.”
Commenting on the partnership, Abhishek Madhavan, SVP, Growth and Marketing, MPL
and MPL Sports, said, “India is a market with a billion cricket fans and we see a lot of potential
in the underpenetrated merchandise market in India. We hope to partner closely with the BCCI
and take all kinds of team India merchandise to the masses - with offline as well as online
distribution at affordable prices. Associating with the Indian national cricket team is a matter of
huge pride for us and we want every fan in the country to feel the same way and have access
to the merchandise they can proudly flaunt.”
MPL Sports offers a wide range of affordable products, from sports and athleisure wear to
Cricket equipment, as well as other accessories such as masks, wrist bands, footwear and
headgear, etc. The brand also plans to launch affordable high performance clothing and
accessories dedicated to esports fans.
UNI BM