Bhubaneswar, Mar 15 (UNI) Milk Mantra Dairy Pvt Ltd in Odisha will now look after the marketing and selling of Millet Shakti products of Women Self-help groups on online platforms in the state.
A memorandum of Understanding was signed on Friday by Milk Mantra Dairy Pvt Limited with Radharani WSHG of Bhubaneswar and Dibyajyoti WSHG of Rourkela.
The MoU signing ceremony was held at Krishi Bhawan in the presence of the Director of Agriculture & Food Production, Odisha.
The Memorandum of Agreement was signed and exchanged between both parties. The agreement is aimed at formalizing the marketing & sale of Millet Shakti products of both WSHGs on the online portal of Milk Mantra (Daily Moo).
Within this arrangement, Milk Mantra shall pick orders from concerned WSHGs and stock in their storage.
The consumers can place orders on Daily Moo and the millet products shall be delivered to their doorstep by the Milk Mantra. The products shall be made available in the Bhubaneswar capital region as well as Rourkela urban region for the customers.
Official sources said under the trial supplies, sales of over Rs 60,000 have been done as the demand among consumers is very high while appreciating the Millet Shakti products.
This innovative way of marketing & selling millet products, sources said, shall provide an enhanced income source to the WSHGs which is important for making the millet-based enterprises financially sustainable in the long term.
As per the response of the sales, more WSHGs, more products and more regions across Odisha will be expanded within this arrangement.
The director of Agriculture & Food Production advised both the parties,the WSHGs and Milk Mantra to work sincerely to make the initiative successful.
UNI DP BD