Bengaluru, Mar 20 (UNI) Royal Challengers Bengaluru (RCB) has teamed up with Pexpo, a prominent stainless steel water bottle and vacuum flask manufacturer, for this year's Indian Premier League (IPL).
The collaboration emphasizes RCB's dedication to promoting sustainability and health consciousness, aligning well with the current global trends towards eco-friendliness and wellness, Pexpo CEO Vedant Padia said on Wednesday.
It also provides an excellent platform for both RCB and Pexpo to reach a wider audience and promote their respective brands effectively, he said. The alliance also provides fans to see RCB players sporting Pexpo-branded water bottles during matches, reinforcing the partnership's visibility and impact, he added.
Additionally, the alliance may pave the way for various collaborative initiatives aimed at further engaging fans and promoting sustainability efforts throughout the T20 League season, Padia said.
Having Virat Kohli as the face of RCB adds even more significance to the partnership. By endorsing Pexpo's range of products, Kohli not only strengthens the credibility of the partnership but also inspires his millions of fans to adopt similar sustainable and health-conscious practices, RCB Vice President and Head Rajesh V Menon said.
Moreover, Pexpo's emphasis on being 100 percent "Make in India" aligns well with Kohli's advocacy for supporting local businesses and manufacturing. This shared commitment to promoting indigenous products further reinforces the authenticity and reliability of the partnership, instilling trust and confidence among consumers nationwide, he said.
The collaboration between Pexpo and RCB seems poised to deliver an array of exciting initiatives throughout the T20 season. With Pexpo featuring prominently among RCB sponsors, fans can anticipate a range of co-branded products that merge the strengths of both entities, Menon said.
Moreover, the rollout of co-branded merchandise and packaging further amplifies the visibility of the partnership, extending its reach beyond the cricket field. Whether it's apparel, accessories, or collectibles, fans will have access to exclusive items that celebrate their allegiance to RCB while showcasing the quality and durability of Pexpo's products, he said.
In addition to product collaborations, the joint campaigns planned by Pexpo and RCB promise to captivate audiences across diverse media platforms. From social media activations to interactive experiences, these campaigns will offer fans unique opportunities to engage with their favorite team and brand.
Throughout the T20 season, Pexpo will feature prominently among RCB sponsors and will unveil co-branded products such as water bottles adorned with images of RCB players, along with a range of RCB merchandise and co-branded packaging. Additionally, Pexpo and RCB will collaborate on various campaigns, leveraging diverse media platforms to engage with consumers and RCB fans across the nation.
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