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Business EconomyPosted at: Mar 20 2024 7:36PM


Bengaluru: India's first lab-grown polki diamond collection unveiled

Bengaluru, Mar 20 (UNI) Aukera Grown Diamond Jewellery introduced India's first uncut lab-grown diamond collection named 'The Queen’s Reserve Polki Collection' here on Wednesday.
This collection signifies innovation, authenticity, and sustainability in the diamond industry, Aukera Jewellery Founder and CEO Lisa Murkhedkar told reporters here.
She expressed excitement about introducing the Polki collection and the new store in Jayanagar. She emphasised the blend of tradition and modernity in the collection and the vibrant culture of Jayanagar.
Lisa said Aukera provides diamond testing services at the store to discern between mined and grown diamonds and offers IGI certification, buyback guarantee, and adhere to fair labor practices with low environmental impact.
The unveiling of the diamond collection vent took place during the inauguration of Aukera's new store at Jayanagar in Bengaluru.
The event was graced by Priyanka Upendra, a well-known actress, philanthropist, producer, and Head of the Uppi Foundation.
There is an increasing preference for high-quality jewellery and larger carat sizes, leading to exponential traction for Aukera Grown Diamond Jewellery over the past year, Lisa said.
Aukera plans to expand its retail presence aggressively by launching new experience centers in cities across South India, she said.
The 'Queen’s Reserve Polki Collection' features lab-grown diamonds with superior color and clarity, along with no filling, ensuring longevity and resilience against cracking over time, Priyanka Upendra said.
The collection pays homage to pioneering women who shaped India's narrative and embodies grace, strength, and timeless elegance, symbolizing the transition from princess to queen in an era of change, she said. UNI BDN
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