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Business EconomyPosted at: Jul 28 2022 8:06PM


Godrej Appliances lines up 100+ new products and exciting offers during Onam festival

Kochi, July 28 (UNI) As Kerala sets to embrace its annual festival of Onam, Godrej Appliances promises to make it brighter for its customers with its new range of home appliances.
Business unit of Godrej & Boyce, flagship company of Godrej Group, the brand announced its growth plans and ushered in Onam celebrations with the launch of its new Eon Velvet series.
It comprises new Side-by-Side Refrigerators and Top Load Washing Machines with GermShield technology, Eon Crystal – a new range of Glass Door Frost Free Refrigerators with 95%+ Food Surface Disinfection along with other new ranges of semi-automatic washing machines and deep freezers, a release said.
This follows its other recent launches – complete range of indigenously manufactured ACs including Smart ACs, Counter-top Dishwashers and Glass door single door Refrigerators earlier this year.
The brand also showcased a unique new offering– Godrej InsuliCool, a precise and portable insulin cooler which always maintains insulin effectiveness at the optimal temperature of 2 to 8 degrees Celsius. This product is even more relevant for Kerala given the very high incidence of Diabetes in the state.
In addition, the brand announced its annual Onam consumer offer ‘Lucky Lakshaprabhu’, gifting customers the opportunity to win cash prize of up to Rs. 1 Lakh a day, on purchase of any Godrej Appliance, along with other finance schemes such as no down payment and easy EMI schemes.
Commenting on the launch, Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, part of Godrej & Boyce said, "We have added 100+ new product SKUs enabling greater choice for our consumers. With this strong new lineup of premium products across categories we expect to drive more than 30% growth this Onam vs both last year and pre-pandemic Onam period.”
Sanjeev Jain, National Sales Head, Godrej Appliances, said, “ Our exciting consumer offers like the Lucky Lakshaprabhu offer enabling cash prizes of up to Rs 1 lakh a day on any Godrej Appliance purchase along with attractive finance."
The Lucky Lakshaprabhu offer is valid from 1st August 2022 till 10th September 2022 exclusively in the state of Kerala. On each unique purchase, the customer can register himself for the offer via either the QR code being put up on the product merchandise or via a missed call.
The customer shall be informed about his gratification status on successful registration and post purchase validation, the amount will be transferred to the customers.
UNI DS SHK2005
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