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Business EconomyPosted at: Apr 4 2024 6:19PM


EET Retail plans Essar-branded fuel retail outlets in UK

New Delhi, April 4 (UNI) EET Retail, the retail division of UK-focused downstream energy company EET Fuels, on Thursday said that it has plans to develop a significant portfolio of Essar-branded fuel retail outlets within three years as part of its vision to become the UK’s “retailer of choice to consumers”.
Accordingly, EET Retail will have a pan-UK presence and grow its network of outlets across all regions and markets, including identifying opportunities for potential acquisitions to accelerate its growth.
"In the age of new mobility, EET Retail’s long-term strategy includes offering a range of low-carbon, high-quality fuels including serving the needs of drivers preferring e-mobility. These fuels will be offered in an environment that has a tailored selection of customer offerings, including non-fuel options," the company said in a media release.
EET Fuels is the trading name for Essar Oil (UK) Ltd, a company registered in England and Wales.
The company has appointed Narayan Bhatra as Chief Executive Officer of EET Retail. Bhatra has over three decades of experience in the energy sector and was previously Chief Retail Officer at Nayara Energy, one of India’s private fuel station networks.
“I am excited to be joining EET Retail now. It has a clear and very ambitious vision for growth, as well as the potential to create a truly market leading proposition for low carbon high quality fuels, given EET Fuels’ huge investment in its decarbonisation plans at Stanlow, as well as building a world leading hydrogen production facility,” said newly-appointed CEO of EET Retail.
Deepak Maheshwari, CEO of EET Fuels said, "We are embarking on this exciting journey of growth and innovation in the retail sector in the UK and are confident in Narayan’s leadership. EET Retail plans to deliver best in class fuel outlets, creating a network of partnerships that are focussed on Essar’s customer-first belief."
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