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Business EconomyPosted at: Apr 24 2024 7:31PM


Dish TV revolutionises entertainment with ‘Dish TV Smart+’ services

Kolkata, Apr 24 (UNI) Dish TV has taken a path-breaking initiative to redefine the entertainment experience in India.
The leading DTH provider in a first-of-its-kind move has announced its ground-
breaking proposition ‘Dish TV Smart+’.
This launch marks a pioneering milestone in the industry,
providing customers access to TV and OTT content on any screen, anywhere, without any additional
cost. It ensures convenience, flexibility, and enhanced entertainment options, empowering customers
to tailor their viewing experience.
With the ‘Dish TV Smart+’ service, all Dish TV and D2H customers, including new as well as existing
subscribers can enjoy popular OTT apps along with their chosen TV subscription pack. The ‘Dish TV
Smart+’ services ecosystem enables entertainment on any screen, anywhere, anytime through
Watcho-the OTT Super App, Smart devices including set-top boxes, and smart android STBs. Dish TV
will also collaborate with top TV and Mobile Original Equipment Manufacturers (OEMs) to seamlessly
integrate their services into these devices, thereby enriching the overall user experience.
Commenting on the new proposition, Manoj Dobhal, CEO of Dish TV India Limited, stated, “Since its
inception, Dish TV has transformed the entertainment consumption landscape, pioneering new ways
for people to enjoy their favourite content. With this new proposition, we are poised to make an even
greater difference, setting a new standard for immersive and accessible entertainment experiences.
The launch of ‘Dish TV Smart+' Services represents more than just a proposition; it embodies the vision
to redefine entertainment consumption in India, which is getting smarter and bigger. In a market
flooded with options, customers often find themselves overwhelmed. We aim to simplify their choices
by offering a holistic and complete entertainment solution. We firmly believe that both traditional
television and OTT platforms are indispensable in today's age, and with our proposition, we aim to
reaffirm their equal importance.”
“At Dish TV, customer satisfaction is non-negotiable, and every decision is centered around delivering
value and convenience. ‘Dish TV Smart+’ Services not only benefit our customers by providing them
with unparalleled access to entertainment but also ensures that their preferences and satisfaction
remain at the forefront of our endeavours. With ‘Dish TV Smart+’ Services, we are catering to all needs
of a modern Indian family, staying true to our motto - Naye Bharat Ka Smart Connection,” Manoj
Dobhal added.
To effectively communicate this visionary proposition, Dish TV has initiated a comprehensive
marketing campaign spanning multiple channels, including Television, Digital, Print, and Corporate
outreach, aiming to amplify its message of entertainment accessibility on any screen, anywhere.
For existing subscribers, Dish TV will leverage its channels and platforms, employing push notifications,
in-app notifications, and emailers. Meanwhile, for new customers, the emphasis will be on TV and
digital channels to ensure widespread visibility and awareness of the offering.
Sugato Banerji, Business Head, Dish TV India Ltd, said, "With ‘Dish TV Smart+’ Services, we're not
just introducing a new proposition; we're leading a paradigm shift in entertainment consumption.
Through our multi-channel marketing approach, we are committed to directly engaging with
consumers, ensuring broad awareness and adoption. As a brand, we prioritize staying ahead of trends
and adapting to evolving audience preferences. Customer satisfaction is at the heart of our strategy,
and we are committed to delivering unparalleled entertainment experiences that cater to their diverse
preferences and lifestyles."
Dish TV's transition from a DTH operator to a complete entertainment provider emphasizes its
commitment to meeting evolving consumer preferences, and innovation, and its mission to elevate
the entertainment experience for millions of households nationwide, setting a new standard for
entertainment delivery and heralding a paradigm shift in the industry.
By prioritizing customer needs
and leveraging strategic collaborations, Dish TV paves the way for future innovations, further
enhancing the entertainment experience for consumers nationwide.
UNI SJC KK
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