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Business Economy


ZEE5 launches AamarPujoSobarPujo a digital campaign for Durga Puja 2021

Mumbai, Oct 11 (UNI) ZEE5, India’s largest home-grown video streaming platform has launched #AamarPujoSobarPujo, a digital campaign for Durga Puja 2021, announcing a festive Bengali content line-up to encourage entertainment seekers to celebrate togetherness.
There will be featured shows, web-series, as well as direct-to-digital releases, with many more in the pipeline.
The content slate includes exciting TV shows like Mithai, Amader Ei Poth Jodi na Sesh Hoy, Aparajita Apu, Dadagiri (Season 9), Uma; SOS Kolkata – a premium action thriller, as well as originals like Lalbazaar, and Kaali (Season 1 and 2).
With #AamarPujoSobarPujo, ZEE5 raises a toast to health and service providers who work relentlessly throughout the festive season for the welfare of the community, thereby enabling a spirited celebration and joy for many.
Through its exciting content line up, ZEE5 also aims to be a part of the festivities in every household across demographics and geographies, bringing about a wave of oneness and positivity this Durgotsav.
The campaign video celebrates the spirit of Durga Pujo, featuring the Bengalis immersed in festivity, with the age-old tradition of Chhau dance playing on one side, while several workers including a police officer, a cab driver, a sanitization lady, and a waiter selflessly go about their jobs, finally turning into ZEE5 as they unwind and take a breather amid the hullabaloo of the festival.
Speaking on the launch of the campaign, Manish Kalra, Chief Business Officer, ZEE5 India said: ''Each year Durga Pujo brings a sense of hope. With inclusivity at the heart of the brand, this campaign brings forth the recognition of those who have selflessly contributed to the community through the good and the tough times both.
"With #AamarPujoSobarPujo, we want to bring entertainment home to everyone and have an inclusive occasion by delivering our Durgotsav specials hailing from the heartland of Bengal, extending the celebration across geographies and borders. This campaign will bring out togetherness and add more colour to the festival, making this welcome of Goddess Durga a special one.''
UNI JS ING
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