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Business EconomyPosted at: Mar 23 2024 12:19AM


THOMSON launches exclusive range of air coolers, invested Rs 75 Cr

Hyderabad, Mar 22 (UNI) European consumer electronics brand THOMSON on Friday announced it has launched an exclusive range of Air Coolers featuring innovative designs powered by BLDC technology.
The new Cool Pro & Heavy Duty series of Air Coolers will be available on Flipkart from March 23, 2024, pricing starts from Rs 3,999, the company said in a release.
Super Plastronics Pvt. Ltds.(SPPL) , which is the exclusive brand licensee of THOMSON in India has invested Rs 75 crore in the new manufacturing unit in Noida, dedicated to air coolers.
The new Thomson air coolers have an exclusive patented design , making them one of the unique models in India.
THOMSON currently has a market share of 10 percent in air coolers in the online space.
The brand offers an all new range of air coolers in Personal and Desert category available from 28 to 150 litres.
Elated with the new launch Avneet Singh Marwah, CEO SPPL, Exclusive Brand Licensee of THOMSON in India, says “Thomson’s innovative range of energy-efficient air coolers comes with features such as inbuilt auto swing technology, BLDC motor, and turbo air throw setting a new standard for savvy online shoppers. Embracing the forefront of e-commerce and the D2C market. Thomson has solidified its position as a leader in the smart TV category, consistently ranking among the top three best-selling brands online for over six years.”
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