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Business EconomyPosted at: Oct 13 2020 12:22PM


Pepper Content raises USD4.2 million in series A funding led by Lightspeed India

Mumbai, Oct 13 (UNI) Pepper Content, India’s leading content marketplace platform, on Tuesday announced raising USD 4.2 million in Series A funding, led by Lightspeed India and leading angels across India and Silicon Valley.

Pepper aims to leverage this funding to enter into newer content categories such as video and audio, expand into new geographies like Southeast Asia while continuing to scale up its current product for customers and creators alike.
Launched in October 2017 out of a dorm room in BITS Pilani, Pepper is already India’s leading content marketplace. The company’s vision is to enable creators to leverage their strengths in the best manner, by helping them connect and collaborate with businesses looking to solve their content marketing needs flexibly. This is in line with increasingly gig-driven careers for creators and the new norm of remote work environments.
Pepper today works with over 400+ customers, including commerce platforms such as Amazon and Swiggy; financial services, and insurance companies such as Max Bupa, PayTM, and Edelweiss; healthcare providers such as Apollo Hospitals; software firms such as Adobe and Cerner. In the last three months alone, Pepper has onboarded 150+ enterprises and SME customers and is growing at a 25 pc Month-on-Month in terms of revenue and creator growth.
Commenting on this funding announcement, Anirudh Singla, Co-founder, and CEO at Pepper Content shared, “Our mission is to disrupt the entire content creation industry at scale and create a stronger, high quality, and more organized ecosystem for content creators. Imagine us being able to build virtual content teams for any company globally, by providing them a product that simplifies content operations and gives the customer the ability to strategize, create, distribute and manage all their content projects at one place.”
Dev Khare, Partner at Lightspeed India commented, “We are proud to partner with Anirudh and his team with a vision to use the Pepper market platform to enable any company around the world to source content on-demand, with high quality, and at scale. Not only is every company a software company these days, but every company is a content company”.
Bipin Shah, Partner at Titan Capital who were early backers for Pepper Content, added, "We've closely partnered with Anirudh, Rishabh, and the Pepper team right from their inception when the founders were still students at BITS Pilani. The maturity, speed, and agility that the team exhibited has impressed us a lot and also convinced us that Pepper is all set to build a very large global business in the burgeoning passion economy"
In addition, marquee angels across India and Silicon Valley have participated in this fundraise.
''Some of these are Beerud Sheth (Founder, Upwork), Balaji Srinivasan (Coinbase CTO, ex-GP at a16z), Gaurav Munjal (Founder, Unacademy), Aakrit Vaish (Founder, Haptik), Miten Sampat (ex-CSO, Times Internet), Akhil Paul (Caparo Group), Utsav Somani (iSeed/AngelList) and Dilip Khandelwal (Ex-MD, SAP Labs India).
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Tags: #Pepper Content raises USD4.2 million in series A funding led by Lightspeed India
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