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Business EconomyPosted at: Mar 1 2024 1:53PM


Godrej Home Lockers witness 15 pc surge in sales during wedding season

Kolkata, Mar 1 (UNI) Godrej & Boyce, the flagship company of the godrej Group, had revealed that its business Godrej Security Solutions observed a 15 per cent growth fuelled by its Home Lockers category due to its rising demand during the ongoing wedding season.
Dedicated to meet the modern consumer’s requirements, the company introduced the ‘Verge’ series of personal lockers to provide best in category security for ones valuables without compromising on the home aesthetics and décor, thus making it an ideal wedding gift, according to a media statement.
The wedding season, along with India's evolving security needs and the growing focus on home security, presents a major opportunity for Godrej Security Solutions to solidify its position in the home lockers market, where it currently holds a substantial 75 per cent market share. With a strategic emphasis on innovation, the company plans to expand its product line by introducing IoT-enabled lockers and safes, integrating security with intelligent features to enhance customer satisfaction.
Recognising the surging demand, Godrej Security Solutions is actively tailoring its offerings to meet the evolving needs of individuals and households. The recent nationwide expansion of the Home Lockers category, marked by the addition of 800 new counters, underscores the brand's unwavering commitment to meeting the dynamic security needs of Indian households. This expansion solidifies the brand's position as the preferred choice for security solutions and gifting purposes, further reinforcing its commitment to securing happiness for millions of families.
Commenting on this, Pushkar Gokhale, Business Head of Godrej Security Solutions, said, “The wedding season is a very interesting period for Godrej Security Solutions, contributing significantly to our revenues. With the changing dynamics of households, particularly the rise of nuclear families and working couples, the need for reliable home security has become paramount. Newlyweds in particular prioritize securing their valuables as they setup their new home."
"We have scaled up capacities and expanded our range to meet this demand. Our home lockers are meticulously designed to offer a perfect blend of security, affordability, and elegance that compliments any home décor.”
He further added, "Our mission extends beyond just providing security; it involves seamlessly integrating enhanced features to redefine the customer experience. We anticipate a 20% growth in this category by the end of the fiscal year, aligning with our vision to be the preferred choice for top-notch security solutions. Our continued focus on innovation and integration of smart technologies is at the core of our efforts to redefine home security and achieve our objective of securing happiness for millions of families.”
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