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Business EconomyPosted at: Jan 7 2021 7:51PM


Ather Energy launches upgraded EV scooter ‘Ather 450X’ in 16 new markets across country

Hyderabad, Jan 7 (UNI) As part of phase-2 of expansion, Ather Energy, India’s first intelligent electric scooter manufacturer, on Thursday announced the launching of the Ather 450X in 16 additional cities - Mysore, Hubli, Jaipur, Indore, Panaji, Bhubaneshwar, Nasik, Surat, Chandigarh, Vijayawada, Visakhapatnam, Guwahati, Nagpur, Noida, Lucknow and Siliguri in the country.
Ather Energy is now fast tracking its plans to meet the national demand for the vehicle and by Q1 2021, Ather 450X will be available across 27 cities in India, the Company said in a release here.
Ather will be opening up in these cities in a staggered manner by Q1 2021 and will begin by setting up test rides to let consumers experience the vehicle.

Ather has also been talking to prospective retail partners in these markets and has already begun locating spaces to set up its fast EV charging network, Ather Grid.

Currently, Ather has presence in the 11 markets and more than 60 charging points are already installed and more in the pipeline, the release added.

The Ather 450X is an upgrade from its predecessor Ather 450 and is the quickest and one of the smartest scooters in India, and available in three new colors --Grey, Green, and White.

The scooter is powered with a 6kW PMSM motor, a new 2.9 kWh lithium-ion battery, and comes with 4 riding modes.

Ather 450X can go from 0 to 40 kmph in just 3.3 sec in Warp mode, making it the quickest scooter in the 125cc category and the perfect choice to navigate through city traffic, the company claimed.

The Ather 450X will also charge 50 per cent faster than before at 1.5 km per minute, making it the fastest charging rate in the electric two-wheeler category, it also claimed.

Additionally, the electric scooter will have a 4G SIM card and Bluetooth connectivity, allowing riders to manage phone calls and music on the touchscreen dashboard.
Ather 450X utilises Android Open Source to offer Google map navigation, on-board diagnostics, and other unique features like Over-the-air updates, Auto Indicator off and Guide-me-home lights.

The Ather mobile app will continue to offer personalised ride statistics, charging status, push navigation, and more functionalities like theft & tow detection, live location & vehicle state tracking.

Ather Energy Chief Business Officer (CBO) Ravneet Singh Phokela, said this expansion is the result of the strong demand from the consumers, dealerships and also, the test riders.
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