Mumbai, Mar 3 (UNI) Mamaearth, a toxin-free personal care brand built on the purpose of goodness Inside, announces #UNITEDBYGOODNESS, a digital and social media campaign for International Women’s Day to commemorate deep-rooted goodness in women.

It is an undeniable fact that women are a jack of all trades. They are leaders who lead the way, providers who shower us with love and warmth, and achievers who attain respect and success in their respective field. Their goodness comes through in many ways and becomes a reason for the happiness of people around them. Mamaearth has always believed in doing good deeds and celebrating the goodness in people.

With the core belief that goodness starts with the small things that each one of us does every day, why should women's be only about trailblazing achievements? Beautifully put by H. Jackson Brown Jr., “It's the little things in life that matter the most”, hence Mamaearth would like to invite everyone to recognize the goodness in women, this women’s day.

The campaign encourages everyone to celebrate their goodness this women’s day, recognizing the smallest act of goodness done by fellow women. Mamaearth believes that women have done so much good in the world, and we all can share the positive force they induce in society. With this campaign, the brand wishes to unite women all over the country by small deeds of goodness.

Commenting on the initiative, Ms Ghazal Alagh, Co-founder and Chief Innovation Officer, Honasa Consumer Pvt. Ltd. says, “Goodness is at the core of Mamaearth, and Women’s Day could not be any different. Invariably, on this day, we recognise women as achievers in business, science, sports etc; but women play more roles than one, and they spread goodness in the lives of people around them. This was our starting point, and we are excited about this campaign and we urge people to come together and celebrate goodness with the women who add value to their lives.”

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