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Business EconomyPosted at: May 24 2016 7:47PM


Mahindra targets to double market share in HCV category

Chandigarh, May 24 (UNI) With an additional investment of around Rs 150 crore Mahindra Trucks and Bus Division today launched its new heavy commercial truck series under the brand 'BLAZO' equipped with FUELSMART technology and announced to double its market share in Heavy Commercial Vehicle(HCV) category from the four per cent at present in next two years.
On the occasion, Division Chief Executive Officer Nalin Mehta said "our truck and bus division has been growing steadily and taking full advantage of the buoyancy in the HCV segment we are confident that new range will further enhance company's position in the market by significantly improving the cuscomer value proposition.
The new range of trucks come with three switches mode to be used in different conditions of payload and roads thus saving fuel."
"We sold around 5700 trucks during the year 2015-16 and achieved 63 per cent growth whereas the market grew at around 34 per cent. We hope to sustain the our growth in current fiscal with the launch of new range of trucks", Mr Mehta said.
The new range of trucks with different variant will be available in the market at price bracket of
Rs 25 to Rs 49 lakhs.
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