Jaipur, Nov 25 (UNI) Mahindra & Mahindra Ltd. on Sunday launched its high-end SUV Alturas G4 at an attractive launch price of Rs. 26.95 lakh (ex-showroom) for the 2WD variant.
“From its imposing exteriors to its premium interiors, every detail in the Alturas G4 has been finely crafted. With advanced high-tech features and unmatched safety equipment, the Alturas G4 is all set to create a new benchmark in the high-end SUV segment,” said Mahindra & Mahindra Ltd Managing Director Dr. Pawan Goenka.
“With the Alturas G4, we have decided to adopt an endorsed brand strategy which will heighten brand desirability & aspiration. The product is the epitome of luxury in every sense. Therefore we believe the Alturas G4 aptly redefines royalty which is also its positioning.”
Rajan Wadhera, President – Automotive Sector, Mahindra & Mahindra Ltd., said, “It is our most luxurious offering and comes with a host of technology & safety features such as the 3D Around View Camera system, Easy Access Mode, Ventilated Seats, many of which are not available in vehicles at a similar price range.”
The Alturas G4 would be exclusively available through separate high-end showrooms within the existing Mahindra ‘World of SUVs’ dealerships.
"With the Alturas G4, Mahindra will also introduce a new premium loyalty program, Purple Club+. This will be a first-in-category loyalty program that will enable customers to earn and redeem points, based on engagements with the Mahindra brand," a statement said.
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