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Business Economy


Krish Food & Fun announces launch of instant coffee under brand 'Arakuccino'

Hyderabad, Jul 30 (UNI) Araku Aroma, a coffee brand from Krish Food and Fun (India) Private Limited, on Thursday announced the launch of an instant coffee under the brand ‘Arakuccino’.
The new instant coffee will be made at the company's Bengaluru manufacturing unit, Hyderabad-headquartered company said in a release here.
Arakuccino is a blend from the Eastern ghats, which are endowed with rich quality coffee beans.
This organic coffee in tin packs of 50 grams and 100 grams is priced Rs 90 and Rs 170 respectively, will be available online on select e-commerce portals and also at the company’s portal arakuaroma.com.
Once the COVID pandemic ends, the instant coffee will also be made available in retail stores, said S Krishna Chaitanya, Founder and CEO, Krish Food and Fun.
The beans are procured by Araku Aroma following a strict quality check process,” he said.
The beans are hand-picked and are roasted using traditional methods and the company has a patent in 360° traditional roasting methods,” he said and claimed that the coffee beans are 100 percent chemical-free and organic.
Currently, the manufacturing capacity was 30 tons per month and will be increased depending on the demand, Mr Chaitanya said.
The company has 20 outlets across India including in Andhra Pradesh, Telangana, Karnataka, Odisha, Haryana and Delhi, he added.
UNI KNR CS 1613
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