New Delhi, Jan 15 (UNI) To delight customers with the idea of gifting their loved ones the freedom to choose their favourite jewellery, traditional jewellery giants -- Kalyan jewellers, PC Jewellers and Joyalukkas have tied up with GyFTR (Vouchagram), a leading online-to-offline (O2O) peer to peer gifting platform.

The leading jewellery brands will now feature their e-vouchers on GyFTR’s platform which can be redeemed across all their offline and online stores. The vouchers/cards are available for purchase within the value range of Rs 500 to 10,000.

Commenting on this association, Arvind Prabhakar, Founder and CEO, GyFTR said the aim is to eliminate the habit of gifting by using hard cash amongst Indians. Since the wedding season is still on and gifting/buying jewellery is an auspicious practice in India during this time, there was no better moment than this to integrate with the country’s prominent and traditional jewellery brands like Kalyan jewellers, PC Jewellers and Joyalukkas.

He said: "By purchasing vouchers from our platform, customers can now gift anyone and everyone the freedom of the jewellery of their choice. Through this association, we are also focusing on expanding GyFTR’s offerings that will enable us to drive more transactions and further accelerate our business growth and expansion.”

UNI SW ADG 1421