Mumbai, Jul 2 (UNI) FMCG major, Jyothy Labs Limited (JLL) on Thursday launched a brand new television campaign in support of the #VocalForLocal appeal made by Prime Minister Narendra Modi.
The film narrates the journey of the company's legacy since 1983 through a beautifully scripted song that describes the ethos and values of the company.
The launch comes at a time when the entire nation is witnessing an emotion of patriotism and self-reliance. The campaign focusses on the centricity of Jyothy Labs' evolution and functioning being driven by 'Bharat'. It depicts the joy and happiness of being a true Indian homegrown company serving its consumers through its various innovative products across the nation.
Expressing delight on the launch, Ms Jyothy MR, Managing Director, Jyothy Labs Limited said 'With a soul that reflects India for all intents and purposes, Jyothy Labs hereby pledges strong support to the 'Vocal for Local' initiative made by Mr Modi. In the last 37 years of our existence we have thought, worked and served as an Indian keeping our nation and citizens at the forefront.'
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