Monday, Jan 30 2023 | Time 14:08 Hrs(IST)
image
Press Releases » Business Wire India


India’s Tour of Bangladesh Attracts Multiple Brands, Innovation

India’s Tour of Bangladesh Attracts Multiple Brands, Innovation
Indias Tour of Bangladesh attracts multiple brand, innovation
Business Wire India

When it comes to visibility, Cricket has always proved to be a sound investment for brands whether they are looking to establish themselves or meet their marketing goals. As India tour Bangladesh in December the promise of a full-strength Indian team along with the return of Rohit Sharma, Virat Kohli, Kl Rahul, as well as a history of fiery contests between India and Bangladesh who are a tough opponent at home has brands excited to be part of the action.
 
Cricket has traditionally proved to be a great marketing launchpad, with the IPL setting the benchmark and bi-lateral tours prove to be an efficient and cost-effective option which coupled with innovative marketing techniques has shown a huge impact on overall ROI for legacy and new brands alike. Brands like Brigade Group, Ibis, Policy Bazaar, MRF, ITC etc have already signed up for ad slots during the 3 ODI, 2 Test series.
 
Whether it is showcasing a new product launch like Citroen, the French car manufacturer who be advertising during the series (its latest offering Citroen e-C3 set to hit Indian shores in early 2023) or a big movie release like Avatar 2: The Way of Water trying to drive audience interest, cricket offers myriad options.
 
“There is no doubt that Cricket is King in India, despite the ongoing football world cup. Bilateral series don’t have exorbitant rates like the IPL which makes it a better option for brands, and we have already signed up as many as 15 brands with the ad spots nearly completely sold out. The main draw of the series is the fact that all the big guns are back, and India tours Bangladesh after 7 years, the last time we had plenty of drama on and off the field. Additionally, most of the matches are being played during weekend giving advertisers primetime real estate for a fraction of the cost. Brands are aware of this which is why they see the value in being a part of the series,” says Bhairav Shanth, Co-Founder of ITW Universe who hold media syndication rights for the series.
 
The most exciting prospect for brands is the innovation on offer, this series will see a slew of Virtual 3D ads for the first time, adding to the overall viewer experience and engagement, a factor which no doubt attracted the promoters of Avatar- The Way of Water, the highly anticipated James Cameron sequel to the successful Avatar movie that will be hoping to expand its reach beyond the metros in India.
 
India’s tour of Bangladesh starts on the 4th of December with 3 ODIs followed by 2 Tests and will be broadcast across 6 channels in English, Hindi, Tamil and Telugu on the Sony Pictures network as well as on DD Sports and will be available for streaming on SONY LIV.

Disclaimer: This is syndicated feed from PR agency and any legal liability for the content is theirs only.

More News

CIO CHOICE 2023 Recognizes Anunta as the Most Trusted Brand in Desktop-as-a-Service

30 Jan 2023 | 11:10 AM

CIO CHOICE 2023 Recognizes Anunta as the Most Trusted Brand in Desktop-as-a-Service

see more..
Xceed: Third Generation of the BMW X1 Launched in India

Xceed: Third Generation of the BMW X1 Launched in India

28 Jan 2023 | 1:30 PM

Xceed: Third Generation of the BMW X1 Launched in India

see more..
TechWish Group Strengthens Its Footprint in India with the Launch of a New Facility in Hyderabad

TechWish Group Strengthens Its Footprint in India with the Launch of a New Facility in Hyderabad

27 Jan 2023 | 7:44 PM

TechWish Group Strengthens Its Footprint in India with the Launch of a New Facility in Hyderabad

see more..
NIIT Awarded as Institutions with Excellent Training and Placements at BW Education Top Education Brand Awards 2022

NIIT Awarded as Institutions with Excellent Training and Placements at BW Education Top Education Brand Awards 2022

27 Jan 2023 | 6:12 PM

NIIT Awarded as Institutions with Excellent Training and Placements at BW Education Top Education Brand Awards 2022

see more..
Call of Duty Mobile India POVA Cup: Everything You Need to Know

Call of Duty Mobile India POVA Cup: Everything You Need to Know

27 Jan 2023 | 5:17 PM

Call of Duty Mobile India POVA Cup: Everything You Need to Know

see more..
image