Kolkata, Aug 31 (UNI) ICICI Prudential Life Insurance has introduced its customer service
chatbot 'LiGo' on 'Google Assistant'.
This would enable the Company's policyholders to have their queries addressed by
simple voice commands such as "Ok Google, I want to speak to ICICI Prudential Life
LiGo" or "May I talk to ICICI Prudential Life LiGo".
Expanding its innovation quotient by leveraging digital technologies such as Artificial
Intelligence (AI) the Company has added another layer of convenience for its customers.
Extending LiGo functionalities to Google Assistant is part of the Company's strategy
to be present on platforms preferred by customers and to offer them an immersive
experience.
Customers can instantly access information on their policies by activating 'Google
Assistant' on their Android smartphones and speaking out their policy number or
registered phone number. It is as simple as asking Google for directions or traffic.
In this ever-evolving digital world where speed, efficiency and convenience are
continually being enhanced, there has been rapid adoption of AI-powered voice
assistants by individuals owing to personalized, and immediate experiences being
provided.
Available in ‘Indian English’ and with support for nine Indian languages, Google
Assistant enables people to have a conversation with Google, and get things done
in their world in a natural and personalized way.
N S Kannan, Managing Director & CEO, ICICI Prudential Life Insurance said,
" At ICICI Prudential Life, all our innovations hinge around customer-centricity.
Sometime back we embarked on our hyper-personalization journey built on the
pillars of 3 Vs – Video, Voice and Vernacular. Catering to the evolving needs of
our customers, we have enabled our customer service voice bot LiGo on 'Google
Assistant', making it accessible on all platforms and devices it is available on. "
" Accessing policy information based on voice commands provides unmatched
convenience and instant gratification. With the addition of this digital enabler, there
will be a transformation in the way customers interact with the Company. We will
continue to innovate to further empower our customers. ”
By leveraging new-age technologies the Company has introduced a bouquet of
digital enablers to address every requirement of a customer during the policy
lifecycle – from on-boarding to servicing the needs of the customers.
For instance, customers can use the Company’s digital enablers to transact online
and each of the digital enablers, i.e. WhatsApp, the Company website, mobile app
and Chatbot LiGo are almost equivalent to a virtual branch.
On Chatbot LiGo about 3.5 lakh voice chats per month are conducted. Customers
can leverage any of these digital enablers to perform an assortment of transactions.
UNI SJC BM