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ICC and Booking.com come together in five-year global partnership

Dubai, Mar 25 (UNI) The International Cricket Council (ICC) and Booking.com,
one of the world’s leading digital travel platforms, today announced a strategic
five-year global partnership in which the e-commerce company will become
the exclusive Accommodation and Attractions Booking Partner for all ICC
The five-year agreement includes all ICC events around the world, including
the ICC Men’s Cricket World Cup 2019 in England and Wales, the ICC Women’s
and Men’s T20 World Cups in Australia in 2020, the ICC Women’s World Cup in
New Zealand in 2021, the ICC Men’s T20 World Cup in India in 2021, the ICC
Women’s T20 World Cup in 2022 and the ICC Men’s Cricket World Cup in India
in 2023.
With a mission to empower people to experience the world and 28 million total
reported listings in over 145,000 destinations worldwide, including everywhere
ICC events are taking place, Booking.com is in a unique position to facilitate
incredible cricket-inspired travel experiences for fans across the globe.
ICC General Manager – Commercial, Campbell Jamieson, said, “We welcome
Booking.com, which is one of the world’s leading travel brands, into the
international cricket community as a strategic global partner for the next five
years. Together we want to make it easier than ever for cricket fans to travel
to an ICC global event and ensure more of the world can enjoy this great
Pepijn Rijvers, Senior Vice President, Booking.com, said, “The opportunity
to experience the excitement of an international cricket tournament in person
is a compelling reason to travel for millions of Booking.com customers around
the world. With more than a billion fans globally, we’re delighted to be
celebrating one of the world’s biggest sports together with the ICC, combining
the thrill of world-class competition and travel.”
In addition to fully integrated branded presence at all relevant ICC events, as
part of the global sponsorship deal, Booking.com will also be collaborating with
the organisation on various campaigns and activations to amplify the partnership
at key moments over the coming five years.
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