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Business EconomyPosted at: Apr 23 2018 8:46PM


Honda kick-starts Road Safety Week

New Delhi, Apr 23 (UNI) Starting ‘National Road Safety Week 2018’, Honda Motorcycle & Scooter India Pvt. Ltd. has kick-started its pan-India road safety awareness initiatives to ride home the message #HelmetOnLifeOn across India.
The National Road Safety Week is from April 23 to 30.
Honda will spread road safety awareness to thousands across India in just a week. Starting from within, Honda’s 22,000 associates will take the road safety pledge. Additionally, Honda will also spread awareness through its 12 traffic parks via special activities in collaboration with corporates, educational institutions and its 5,700+ network spread across India.
Commenting on Honda’s focused approach, Mr Prabhu Nagaraj- Vice President, Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd., said, ”As a responsible two-wheeler manufacturer, Honda is committed to spread the message of road safety to everyone. Our road safety campaign #HelmetonLifeOn, announced at the Auto Expo is another step in this direction. With over 1.6 lac people already trained under this campaign, this National Road Safety Week, we will take it to another level by engaging people across India.”
Vowing to make India’s roads safer for all road users, Honda is also activating road safety training and awareness initiatives across its 5700+ touchpoints. With thousands of customer foot falls every day, road safety engagement activities like riding trainer simulators, safety pledge, safety quiz will be conducted throughout the week to promote helmet usage.
Not just on the usage of helmets, but also other important aspects of road usage will be promoted across 12 Honda Traffic Training parks in 5 geographical regions. Specially designed training modules will be delivered by internationally trained road safety instructors to participants across age groups including kids and adults.
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