Kolkata, Aug 23 (UNI) Hennes & Mauritz AB (H&M), the international fashion brand, has been launched on Indian e-commerce platform Myntra.

The launch, which took place on August 20 last, will enable the global fashion retailer to reach over 22 million customers.

“We see huge potential in India and look forward to making our brand available to new customer’s across the country. Myntra will be an excellent complement to H&M’s existing physical and digital stores in India,” said Janne Einola, Country Manager, H&M India.

Amar Nagaram, Head, Myntra Jabong, said, “Our association with H&M will allow millions of shoppers across the country, access to the latest trends from one of the finest global fashion brands.

"As the country’s leading destination for international fashion brands, we are focused on delivering the best of fashion from across the world, to the doorsteps of our discerning customers.”

As millions of online shoppers across the country will have access to the complete range of H&M products on Myntra, the retailer has revealed its first ever campaign featuring young faces from the world of films : Harshvardhan Kapoor, Aditi Rao Hydari, Diana Penty, Amyra Dastur and Aditya Seal, to give the audience a glimpse of the fashion looks that will be available on the H&M store on Myntra.

H&M’s online store on Myntra will offer over 15,000 styles of fashion items for ladies, men’s, teens and children. Special fashion collections such as Ariana Grande, Thank u next, merch drop, Richard Allan X H&M & Studio AW’19 will be part of the product assortment available to customers on Myntra.

With its launch on Myntra, the brand strengthens its omnichannel strategy by being available in 42 physical stores, hm.com and Myntra.

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