Fiona Diamonds campaign "Real Heroes - Real diamonds of India" appreciates and expresses gratitude as a society to the true heroes of the coronavirus battle. The COVID-19 pandemic has changed the course of our lifestyles drastically over the last few weeks by affecting people across the globe. This has not just cooped us all up in our houses but also made us ponder upon several things. One being the fact that, during a crisis as such, one can truly identify the real diamonds amongst us, the true heroes; the frontline workers.

Fiona Diamonds - Ring

NGOs, BMC Department, Healthcare professionals, public servants, essential service workers are at the front end of this battle fighting it out with the pandemic up close, placing their lives at risk from time to time to ensure that the rest of us remain safe and sound at home. The campaign puts forth the idea that out of respect for these warriors, the absolute least we can do is stay at home and observe the quarantine guidelines. Fiona Diamonds appreciates few Corona Warriors by sending them souvenirs as a token of love.

Fiona Diamonds - Earrings

Mr. Suresh Agrawal of NGO Vishwas said, "Trying times like these are the true tests of humanity. This pandemic has been difficult for everyone and for some the blow has hit the hardest. While we take all precautions to keep the virus at bay, while the government, doctors, scientists work on a bigger level to get rid of this problem, it is our responsibility to stay at home and flatten the curve, to look out for people that may need our help, the people that aren't as privileged as us."

Parag Agrawal, Co-founder and CEO of Fiona Diamonds said, "It's a long and tough battle against the pandemic and those brave hearts are putting forth all their energy into keeping the rest of us and the world at large safe. We can do our bit by helping people in need and most importantly while maintaining social distance and staying at home and most importantly, saying thank you to all those warriors there."

"85 BEST employees and workers have been affected due to the coronavirus and up until now just about 25 have recovered and gone home. However, our recovery rate is gradually increasing. A lot of patients are asymptomatic but we still need to be cautious and that's why about 600 people in total have been asked to maintain quarantine. We are positive that we will soon get over this situation," said Dr. Anil Singal, CMO, BEST.

Ashok Raghunath Gaikwad of MCGM said, "We are all fighting against the virus, especially the people on the frontline that are dealing with it up close. We are ensuring disinfection and sanitization in all areas, especially the slums which are hotspots due to failure of maintaining social distance. I would request anyone who is hearing this to take precautions and maintain the prescribed social distance at all times for the safety of yourself and us all."