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Business EconomyPosted at: Nov 8 2021 4:10PM


DIY.org launches OTT platform for kids

Bengaluru, Nov 8 (UNI) Educational technology platform DIY.org, acquired and operated by Kyt Technologies Pvt Ltd, on Monday announced the launch of DIY TV, a subscription-based video-on-demand (S-VOD) platform designed exclusively for kids.
The first-of-its-kind OTT platform, it aims to fill a latent need by providing specially curated, age appropriate, global content designed to inspire learning and exploration through active consumption of content.
The platform tries to disrupt the conventional norms of consuming content with a unique proposition. Kyt Technologies Co-Founder Bhavik Rathod said.
After kids watch shows on the platform, they are presented with a set of unique yet simple challenges and projects that are inspired by the shows and meant to help kids perform the same in the real world, he said.
They can then share these projects and experiences with their fellow DIYers and earn XP points in a broader community setting, Rathod said.
With DIY.org’s growing global community of children from 167 countries and counting, he said the platform gives a unique opportunity to share, collaborate, and learn.
With a growing subscriber base and thriving community of thousands of kids across the world, Rathod said DIY allows kids to share what they learn, create with other kids, and receive feedback from moderators and mentors.
With the introduction of DIY TV, DIY.org would become one of the first EdTech platforms to make a foray into the OTT space for kids, he said.
In Feb 2021, Kyt Technologies acquired San Francisco based DIY.org and merged Kyt Academy and DIY operations.
With the acquisition, Kyt not only rebranded to DIY but also expanded its global footprint.
DIY covers a range of 160 plus skills that kids can explore and learn through a variety of engaging courses, challenges, live workshops and contests.
Kyt Technologies Co-Founder Tripti Ahuja said, "We are building DIY as a transmedia company in the kids learning space. We believe in the power of good screen time for kids, and to that end, are excited to launch DIY TV as a new vertical on our platform."
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