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Business EconomyPosted at: Nov 13 2018 8:12PM


Centuary Mattresses launches Beddy, exclusive baby and child mattress

Hyderabad Nov 13 (UNI) Centuary Mattresses, one of India’s leading mattress brand on Tuesday launched Beddy, an exclusive baby and child Mattress range.
Among many pioneering steps, the company has launched India’s first branded baby and child mattress range Beddy. The specialized mattress offers a sanitized environment, free of harmful substances protecting the sensitive skin of the infant, a statement here said.
While announcing the launch of Beddy, Centuary Mattresses Executive Director Uttam Malani said, “Beddy is the result of our detailed research on Baby Sleep and Baby mattress industry internationally. With a strong legacy of 30 years of being the sleep specialists in India, we saw the potential of the product in the growing Indian market. We also already had the domain understanding as we have been supplying high quality products to a European baby mattress manufacturer.”
“The Baby Mattress market is at nascent stage in India, Centuary Mattresses wanted to take the first mover advantage by researching the field of child sleep and bringing specifically designed sleep solutions for babies & children. In the long-term, we are expecting Beddy to contribute 10% - 15% in our revenues”, Mr Malani added.
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