New Delhi, May 15 (UNI) Aiming to promote healthy lifestyle through providing pure and safe drinking water, Blue Mount has introduced its new alkaline RO and UV filter at Rs 17,490. Actress Karishma Kapoor launched the product and said, “Blue Mount understands the need of pure water for every individual. The purification hassles that most water purifiers bring with them are absent in the Blue Mount range of filters.” Managing director of Blue Mount Appliances, Vishal Gupta, said that his company’s mission is to provide pure and safe drinking water to the common man to promote a healthy lifestyle. The company was adjudged Asia’s Greatest Brand earlier this year for its contribution in finding solution to major global water problems. Assuring of safety and quality of the product, Mr Gupta said, “We have a highly qualified team of experts who are completely devoted to crafting technology that is powerful, safe and of superior quality.” Hoping to grow further, the company is mulling to raise money from the public through initial public offering (IPO) in 1-1.5 years. UNI ASH SB 1439