New Delhi, Nov 13 (UNI) BankBazaar, an online financial product marketplace, witnessed two-time jump in visitors in the first six months of the FY19 compared to the same time last year.
In the first six months of FY19, BankBazaar has seen 190 million visitors, up from 96 million visitors in the same period last year. This growth was fueled by a 123 per cent year-on-year increase in the number of visitors from non-metro cities as more and more people across geographies and demographies prefer to purchase financial products online, BankBazaar CEO Adhil Shetty said.
Non-metro cities such as Pune, Ahmedabad, Jaipur and Lucknow were the trendsetters.
BankBazaar's value proposition of a seamless, friction-free financial purchase process, supported by exclusive offers, resulted in an 87 per cent YOY increase in the number of returning users to the site. Today, 31 per cent of the total users of the website are returning users. Also, the number of new users of the site has grown by 60 per cent compared to the same period last year, contributing to 69 per cent of the total users.
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