Chennai, July 9 (UNI) After a successful run in Bengaluru,

Ather Energy launched its Ather 450 electric scooter in

Chennai on Tuesday.

The company officially commenced accepting pre-orders from

consumers in Chennai, which was the second city it was

entering after its commercial launch in June 2018.

Ather’s flagship scooter has seen great traction from owners

and reviewers and has changed the market's expectation of

two wheelers.

The vehicle has received good response and has already sold

out till November in Chennai.

The company is now opening pre-orders for its second limited

batch of deliveries.

The on-road price of the Ather 450 is Rs 131,683 and Ather

340 will be priced at Rs 119,091 in Chennai.

The company will be opening Ather Space, the experience center

in the city on July 24.

The company was increasing the production capacity of its

manufacturing facility to ramp up deliveries in Bengaluru

and Chennai.

The waiting period for the vehicles has come down enabling

faster deliveries to customers last month.

Talking to reporters, Tarun Mehta, Co-founder and CEO, Ather

Energy said 'after the successful launch in Bengaluru, we are

excited to enter Chennai, where Ather was born. There is an

incredible amount of excitement and awareness of electric

vehicles in the city and this was evident in the pre-launch

event when we sold out our first batch of deliveries before

the official launch in Chennai.'

Two out of three consumers pre-ordered a vehicle, some

even before taking a test ride. We now believe that Chennai

will be a bigger market than Bengaluru for us, he added.

'We have spent the past year scaling up to meet the demand

for Bengaluru and have been building more features and

improvements on the 450', he said.

UNI GV 1602