New Delhi, Feb 4 (UNI) Aspiring models from across the country will compete for the race for India's top model in a new show that airs on Colors infinity from Sunday.
'Top Model India' will witness 12 ambitious models battle it out for the race of being India 's top model.
To be aired on colors infinity at 8 pm from February 4, the show is designed to be a unique platform that will take viewers through the transformation of 12 aspiring models into supermodels under the expert guidance of judgesLisa Haydon, Atul Kasbekar, Anaita Shroff Adajaniaand mentor Shibani Dandekar.
The stakes will be high, as the country’s most influential fashion icons will choose the winner of the show from amongst the 12 ambitious models during the show, modelled after the international reality competition series Anerica's Next Top model'.
While the supermodel Lisa Haydon will shed light on modeling techniques and walking the thin line between art and fashion, ace photographer Atul Kasbekar will explain the nuances required to grace the cover of a fashion magazine.
Styling empress Anaita Shroff Adajania will helm the show with her impeccable fashion counsel. Shibani Dandekar will tie it all in, as she mentors the contestants on their emotionally charged journey down the most difficult runway.
The crème de la crème of the fashion industry like Mickey Boardman, Manish Malhotra, Kunal Rawaland many more, will also grace the show to impart their styling and grooming wisdom.
The show will witness male and female contestants battling it out amongst each other to grab the most coveted title, as the ultimate winner prepares to take over the world’s fashion runway.
The winner will be bestowed with a contract with the prestigious Bling! Entertainment Solutions that has a rich legacy of working with some of the top celebrities in the Indian entertainment industry like Deepika Padukone, Vidya Balan, Jacqueline Fernandez, Shahid Kapoor, Sonam Kapoor and many more.
In addition to launching their career, the contestants will also have a chance to shoot with the world-class fashion photographer Atul Kasbekar.
Elaborating on the show, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18,said ,“COLORS INFINITY has always been the thought-leader in creating content that viewers would enjoy, ranging from original productions to international programming. This platform will not only showcase the latest international fashion trends but also recognize Indian talent. Gauging the warm response from our sponsors and the wider fraternity, we are confident that Top Model India will be well received by our viewers too.”
On being a sponsor of the show, Will Yang, Brand Director, OPPO India, said, 'We are proud to be presenting sponsors for Top Model India. As a brand, OPPO has always been focusing on the youth, offering them unique experiences and being a part of their lives. Thus, Top Model India is the perfect platform for OPPO to connect with the youth, take them closer to their dreams and help them create memories via technologically advanced and innovative camera phones.'
CBS Studios International has licensed the India format rights for the reality competition series Anerica's Next Top model'. to Mumbai-based Bulldog Media & Entertainment.
The English language version of the franchise promises the same excitement and anticipation as the international format that continues to be a worldwide success.
“Anerica's Next Top model' has taken the world by storm, with the original show now in its 24th season and under license in over 100 markets and 20 international versions in production.
Roxanne Pompa, Vice President, International Formats | CBS Studios International said, “We are thrilled to be working with Bulldog and Colors Infinity to launch the first season of the English version of TOP MODEL INDIA. With the Hindi version of Top Model being so successful on MTV, producing this new English version is a natural extension of Top Model brand in India.”
Akash Sharma, Co-Founder & Executive Producer, Bulldog Media & Entertainment said, “I’m moved and inspired by the intensity of the ‘INTM’ fan base whose passion for the show triggered the launch of TOP MODEL INDIA for an international audience.
The ‘America's Next Top Model’ format continues to entertain audiences all around the world and we are excited to have the opportunity to see the English language version make its debut in India. It is a show that is all about transformation & competition with the customary ‘Top Model’ style, glamour, and entertainment for viewers to enjoy."
To amplify the debut of this one-of-its-kind platform,COLORS INFINITY has mounted a multi-pronged pan-India campaign.
Besides high-decibel traditional and digital media, the campaign boasts of disruptive partnerships with pioneering brands and fashion authorities.
The channel has also partnered with JW Marriott Sahar as the venue partner and PETA to support their effort in preventing cruelty against animals in fashion.
UNI AR 1109