With an aim to spread awareness on menstrual hygiene among women NCR-based leading real estate developer Ace Group in collaboration with the district administration of Gautam Buddh Nagar launched an innovative CSR campaign Nirmalya - Ek Komal Pahal. Under the campaign Ace Group together with the district administration installed sanitary pad vending machines in various government schools across Noida and Greater Noida. Ace Group is providing free-of-cost sanitary napkins along with vending machines to encourage women to maintain health and hygiene.

Ace Group - Nirmalya - Ek Komal Pahal

Commenting on the campaign Mr. Ajay Chaudhary Chairman and Managing Director Ace Group said We are proud to have been associated with Nirmalya an inspiring campaign dedicated to women. In the first phase of the campaign we have targeted the schools which are the only places where foundation of any civilised society and its citizens takes shape. In order to encourage women to maintain health and hygiene we are also providing free-of-cost sanitary napkins along with vending machines under this campaign. In line with the motto of Ace Group we remain committed to organise such social awareness campaigns to benefit society at large especially the women who are the real architects of the society and the nation. Hence without ensuring health and fitness of women we cannot achieve the goal of making India a healthy and prosperous nation.

Neha Chachra Garima Arora and Principal Bijender Singh along with students of Kisan Inter College

Apart from installation of the machines a series of awareness programs were also organised across schools to educate school girls on safe menstrual hygienic practices. Ace Group organised the awareness campaign under its CSR wing Ace Charitable Foundation. The objective of the campaign was to make everyone aware of the hygienic facts of menstrual cycle and to educate them on the same. People in general especially the young females and the students were made aware of the do and don;ts and the usage of sanitary napkins in particular.

These activities were carried out by Ace Charitable Foundation in various Govt. schools of Noida and Greater Noida including CRS girls inter college Sadarpur RSS inter college Bisahra Shriram Model inter college Thora Amichand inter college Kasna Kisan inter college Parsaul LLR kanya inter college Dankaur Patel inter college Astauli SK inter college Garhi Navjeevan inter college Bhangel and Adarsh inter college Ranhera.