UP Tourism explores AI, sustainability & new-age travel trends

Lucknow, Sep 27 (UNI) Uttar Pradesh marked World Tourism Day 2026 with discussions on the changing tourism landscape, emerging opportunities and the growing role of technology. A special programme organised by the Tourism Department in collaboration with the Uttar Pradesh Hotel & Restaurant Association (UPHRA) at Hotel Dayal Paradise, Lucknow, brought together tourism officials, hotel and hospitality industry representatives and other stakeholders, including Priti Srivastava, Joint Director (Tourism), and Surendra Kumar Jaiswal, President (UPHRA). The discussions focused on the growing use of Artificial Intelligence (AI) tools in tourism, along with the need to promote responsible and sustainable travel. Participants also…