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Business EconomyPosted at: May 13 2021 2:43PM


Garmin India signs actor Mandira Bedi as brand ambassador for its smartwatches and accessories

Kolkata, May 13 (UNI) Pivoting towards strengthening the brand reach, Garmin India, a unit of
Garmin Ltd. on Thursday announced its association with the famous actor, television presenter
and fitness coach Mandira Bedi as their brand ambassador.
The popular face of many TV shows, host of cricket matches and now an icon of fitness, Bedi,
will be promoting Garmin smartwatches and accessories in India across the mediums of print, television, online as well as creating buzz on all social media platforms.
Speaking on the new brand association, Ali Rizvi, Director of Garmin India Pvt. Ltd. said,
“Mandira bedi is not only a star icon but also an inspiration to many fitness enthusiasts and
women globally. We are thrilled to have her on board with us and are confident that this
partnership will strengthen our brand reach and encourage more people to choose a healthier
lifestyle.”
Recently, on the occasion of International Women’s day, Garmin India, launched an incredibly
small, smart and modern smartwatch - ‘Lily’ with exceptional features designed by women, for
women. The smartwatch offers women’s health features, including menstrual cycle tracking and
newly launched pregnancy tracking feature sharing the mother-to-be a snapshot of their pregnancy alongside their other health, wellness and activity data.
Thrilled to be a part of Garmin, fitness trainer and actor Mandira Bedi said, “Working out and
staying fit is not only a passion but a choice of lifestyle. It’s an honour for me to be associated
with Garmin- a brand that especially designs and manufactures its products to help fitness
enthusiasts by providing the correct guidance and accurate data of their workouts. I am excited to represent a brand that shares the same zeal and passion as me. With their range of smartwatches, together we aim to reach out to more and more people to spread awareness on the need of a
healthier lifestyle.”
Garmin offers smart wearables across price points with dedicated devices for golf, running,
swimming and cycling activities amongst a range of other products. Currently, more than 13
models including Forerunner 45, 245, 745, 945, Garmin Instinct, Instinct Solar Series, Instinct
Tactical, Fēnix 5X Plus, Fēnix 6, Fēnix 6 Solar series, Venu, Venu Sq, Vivomove 3, Vivoactive
3 element, Vivoactive 4, recently launched ‘Lily’ and many more products are available through
Garmin’s online and offline channels pan India.
UNI BM
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