Keralam to leverage AI, digital tools to reshape tourism: Minister

Thiruvananthapuram, Sep 27 (UNI) Keralam will leverage artificial intelligence and cutting-edge digital technologies to transform its tourism sector and create seamless, inclusive and sustainable travel experiences, Tourism, Culture and Cinema Minister P C Vishnunadh said on World Tourism Day. In a message marking World Tourism Day 2026, whose theme is "Digital agenda and artificial intelligence to redesign tourism", the Minister said Keralam had already begun integrating its tourism sector with the AI and digital ecosystem to meet the changing demands and preferences of tourists. He said Kerala Tourism, a global brand, had consistently adopted innovative communication tools, from print and…